Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 317

ROI Digital Asset Management Content Marketing Business 317

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. This use case is not about mass-produced content ; it’s about trying to scale that personal touch. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency Paid Search Agency DemandBase 129

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 281

Case Studies Case Study Studies Top of Funnel 281

The Point

OCTOBER 1, 2021

The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. The post The Case for Allowing Personal Emails on Lead Gen Forms appeared first on The Point. solely for the purpose of diverting marketing emails. Photo by Dim Hou on Unsplash.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 105

Work Management Marketing Management Marketing & Strategy Marketing Strategy 105

Martech

MARCH 1, 2024

This presents a compelling case for a new view of the importance of investing in the service function. In many cases, fast triage will not solve the longer-term problem. The post The B2B case for retention marketing: 7 key tactics appeared first on MarTech. Dig deeper: Humanizing B2B: The key to better customer experience 3.

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

Goodish Agency

AUGUST 30, 2023

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

Case Study 105

Case Study Case Studies Studies Video Marketing 105

Marketing Insider Group

OCTOBER 26, 2020

The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. Or check out our services to help evolve your culture. And I would be thrilled to come present to your team on the power of empathy. Get in touch with me today!

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Square 2 Marketing

FEBRUARY 9, 2024

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

Case Study 83

Case Study Case Studies Studies Peer-to-peer 83

US Data Corporation

MARCH 29, 2024

A case study showing how the Bladder & Bowel Institute (BBI), utilized GEO-Lift to get a remarkable 76% increase in RSVPs and enjoyed an impressive average ROI of 146% over a 15-month period. The post [Case Study] GEO-Lift: Highly-Effective KPI Maximizer appeared first on US Data Corporation.

Case Study 52

Case Study Case Studies Studies Effectiveness 52

Ahrefs

OCTOBER 19, 2023

Some of the key use cases: My … Read more › These eight tools will allow you to do things like: And more! Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.

Analysis 122

Analysis Tools PPC Class 122

HG Data

SEPTEMBER 12, 2023

Integrating the Salesforce organization with the HG Insights platform … The post HG Use Case: Operationalize Technology Intelligence In Salesforce appeared first on HG Insights.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 93

Case Study Case Studies Studies Work Management 93

LeanData

DECEMBER 20, 2023

Here's six use cases perfect for scheduling software. The post Sleighing Efficiency with Scheduling Software: 6 Business Use Cases appeared first on LeanData. B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team.

Efficiency 105

Efficiency Software Business B2B Sales 105

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 87

Ad Building SMS eCommerce Segmentation 87

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

SEPTEMBER 9, 2019

The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […].

Case Studies 216

Case Studies Case Study Studies Content Marketing 216

Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 98

Social Media Work Management Marketing Management Media 98

Martech

MAY 11, 2023

What are current and emerging use cases for DCRs? Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. The post Marketing use cases for data clean rooms appeared first on MarTech. Register and watch The MarTech Conference here. Get MarTech! In your inbox.

Privacy Protection 117

Privacy Protection Paid Search Agency Advertising Agencies Work Management 117

HG Data

AUGUST 30, 2023

Amazon Web Services, Microsoft … The post HG Use Case: Uncovering EMEA Cloud Services Opportunities appeared first on HG Insights. The cloud services market has grown massively in recent years, with the big three hyperscalers getting most of the market share.

Marketing Management 104

Marketing Management Service Amazon Video Marketing 104

HG Data

APRIL 4, 2023

The post HG Use Case: Contract Intelligence Overview appeared first on HG Insights. In this step-by-step video, Kevin Scott, Enterprise Account Director, demonstrates how customers leverage the power of HG Insights’ contract intelligence to uncover accounts with the highest propensity to buy.

Video Marketing 98

Video Marketing Buy 98

HG Data

JANUARY 17, 2024

In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG’s best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why this Winter HG Insights has leaped an unprecedented 74 spots to become a Momentum Leader in both of G2’s Sales […] The post HG Use Case: G2 Momentum Leader in Sales (..)

Class 108

Class Marketing Report Video Marketing Marketing 108

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

HG Data

MAY 8, 2023

The post HG Use Case: $4.8B In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector. Cloud Services Opportunity appeared first on HG Insights.

Enterprise Management 98

Enterprise Management Service Video Marketing 98

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. Or maybe you were stuck in a serious case of marketing FOMO, lamenting the lack of options at your disposal. All of the use cases above are available with our advanced analytics capabilities.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

HG Data

JUNE 11, 2023

Technology Intelligence not only helps you prioritize the … The post HG Use Case: Cloud Data Warehouse Opportunity appeared first on HG Insights.

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM Analysis 96

HG Data

AUGUST 9, 2023

The post HG Use Case: Contextual Intent and Functional Area Intelligence appeared first on HG Insights. In this step-by-step video, Liam Davenport, enterprise sales manager, demonstrates how Contextual Intent and Functional Area Intelligence from HG Insights shorten buying cycles and improve conversion rates.

Intent 97

Intent Buying Cycle Conversion Rate Video Marketing 97

HG Data

NOVEMBER 29, 2022

The post HG Use Case: Functional Area Intelligence appeared first on HG Insights. In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing ABM Video Marketing 98