B2B Memes

JANUARY 26, 2012

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other.

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Google Tips Research Examples 100

B2B Memes

JUNE 2, 2010

A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. Personally, I don’t need convincing.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

SEPTEMBER 4, 2012

In each case, the acts are indefensible. In the recent uproar over the apparent multiple plagiarisms and fabrications by Jonah Lehrer and one instance of plagiarism by Fareed Zakaria, I’ve sensed a disquieting rush to judgment. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

In each case, the acts are indefensible. In the recent uproar over the apparent multiple plagiarisms and fabrications by Jonah Lehrer and one instance of plagiarism by Fareed Zakaria, I’ve sensed a disquieting rush to judgment. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

MARCH 28, 2012

The latest case in point is Pinterest. You don’t need to master each one to be a good new-media citizen. But you do need to be open to them, and to have some level of curiosity about what they are trying to achieve. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook.

Media 100

Media Google Social Media Facebook 100

B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

MAY 11, 2011

The words are different, the examples are new, but the case you’re making is more or less the same. If that’s the case, put it on hold and focus on the new ones. Then, just before you click the publish button, a small blip of doubt appears on your radar. Somehow, what you’ve written sounds so familiar. So what do you do now?

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

JUNE 28, 2010

So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”. As Mitch Joel says , and as I think Hammock would agree, it’s not true that you can do whatever it takes to get your point across as long as you are transparent about your intent: “That is, simply, not the case.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 5, 2011

Related posts: Innocent and Malignant Typos and the Case of Filloux v. Far from being a moral flaw, it is inextricable from some of our most humane and honorable qualities: empathy, optimism, imagination, conviction, and courage. And far from being a mark of indifference or tolerance, wrongness is a vital part of how we learn and change.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

OCTOBER 19, 2010

In many cases they are the people who see content as just the stuff between the ads.”. Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

JULY 15, 2011

In that case, of course, it’s not really early adoption at all, but a herd mentality. Those same people can perform valuable roles as implementers and trainers when their organizations decide to start using a new tool or platform. It can turn even the most promising new thing into an annoying fad, or worse, a disaster.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

JUNE 13, 2011

Content marketers—in many cases, former advertisers—understand what traditional publishers have too often forgotten: editorial generates currency. But rather than looking for new profit centers, new ways to convert that attention into cash, all too many publishers prefer instead to decimate the only profit center they really need—editorial.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

NOVEMBER 16, 2011

It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. But people don’t always wind up back at the brand to read content. Like my commenter, I read a lot of content in my RSS reader.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

SEPTEMBER 19, 2011

But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Will it make them a lot of money or lead to a more traditional book contract? Probably not.

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Twitter Course Facebook Cost 100

B2B Memes

MARCH 6, 2012

Innocent and Malignant Typos and the Case of Filloux v. The more complacent we are about small errors, the more likely it is that we will eventually be plagued by large ones. Photo by Fen Oswin. Related posts: Embrace Your Errors.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

JULY 18, 2011

In my case, I started with Chris Aprea’s mod that simply adds the sidebar to posts. Though it’s a nice look that favors ease of reading, it doesn’t provide enough context for people who land directly on a post without going through the front page—as most readers do. I then made my changes to the header image dimensions in the child theme.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

FEBRUARY 23, 2011

But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print. He’s right, of course. I didn’t put it very well.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. It may be true that it’s pointless to fight this trend, but the debate, to my mind, should be over whether it really works.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

JULY 6, 2011

In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. Having worked for many years with editorial boards, I share his appreciation for them.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

MARCH 29, 2011

That being the case, it’s not really enough for me to say that infographics are useful and cool and that you need to use them. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

JULY 25, 2011

I can guarantee you that the editor, in this case at least, would negotiate a detailed agreement on the use of and the rights to his name. The first step might be to think of a Twitter account not as a marketing tool or some supplementary appendage to a publication, but as a separate channel for the brand in the same way a magazine is.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

DECEMBER 3, 2010

If you insist on being realistic, I’ll admit that Vaynerchuk is a special case. The end result for me was that, although his content wasn’t necessarily more compelling than Brogan’s, I absorbed much more of it from him.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

B2B Memes

NOVEMBER 8, 2010

Except in the most egregious cases, no one I spoke to understood that there was anything wrong with such use. Though the Internet makes feckless appropriation of other people’s content easier, there’s nothing new about the practice or the attitudes that underly it.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

APRIL 14, 2010

In a few cases, articles I read were written by people with a commercial interest in their topic. There are certain topics and contexts that demand it. But when you can, use expert writers instead. If you write about your own product, it will sound like an ad. Their expertise was clear, but so was their bias.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

APRIL 1, 2010

Even though my employer in each case was on solid ground, the experience was pretty ugly, and wasted a lot of time. In 25 years of publishing, I’ve had to deal with claims of defamation five or six times. None of the instances went much beyond the accusation stage, and all were quickly resolved.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

NOVEMBER 29, 2011

I don’t buy everything he says—such as his position on ghost-written blogs —but I always admire the way he argues his case and the respectful and constructive way he engages those who disagree with him. He sees his subjects with a wonderfully journalistic eye. Journalists and marketers alike have much to learn from him.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 10, 2011

In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. That’s not the case, I think, for most product and service brands.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

OCTOBER 19, 2012

Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

FEBRUARY 3, 2012

If we focus on the privacy problem in this case, aren’t we ignoring a much bigger problem? .” What happened to her is bad, yes. But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? ” As he concludes with a sardonic flourish, No worries.

Privacy 100

Privacy Facebook Social Media Twitter 100

B2B Memes

JUNE 2, 2011

Ben Huh : I think it should be augmented and, in some cases, tossed out entirely.”. Her final question focused on the article: “Do you think the ‘article,’ as a form, needs to be reinvented? “

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

DECEMBER 10, 2010

In the case of Kara Swisher, All Things Digital co-executive editor and the focus of Gahran’s story, the statement is critically important. There is something refreshing about not relying on a corporate or professional code, but stating for all to see, “This is who I am, these are my biases and allegiances, judge my work accordingly.”.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

SEPTEMBER 28, 2011

This has always been the case. While it’s obviously true that 95% of content is crap, what isn’t so obvious is which part is crap and which isn’t. You may think you know. But statistically speaking, you probably don’t. Most of us just aren’t very good at judging the true worth of content. I realized this back in my grad student days.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

MAY 31, 2013

The case is quite different for one print editor with a blog who must also manage a monthly print cycle, sending copy in multiple passes through copy editors; coordinating proofreaders, authors, and art departments; following detailed production schedules; and struggling to fulfill over-specified and stultifying year-long editorial calendars.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

DECEMBER 2, 2010

I may have to cut and paste a few sentences from the beginning, middle, and end of the piece to indicate the main point, or, in the worst cases, write my own summary statement. When I look for the key sentence or paragraph from the post to save with the link, I can’t find it. In a way, this is a good sign.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

APRIL 5, 2011

Now it could be the case that he intends the word aggregation to be an all-purpose stand-in for journalism. As she puts it neatly in her title, “Words mean things: no, all journalism is not aggregation.”. Nothing could be more true—in the literal sense. But here’s where Hamilton may be missing Niles’s point.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

JUNE 6, 2012

For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” One of the truisms of new media is that if you want your content to have an impact, you should keep it short. It’s a handy rule of thumb, but not an iron-clad rule. Tl;dr doesn’t always apply.

Twitter 100

Twitter Rules Social Media Purchase 100

B2B Memes

SEPTEMBER 30, 2011

To the editor, this was a clear case of sales priorities trumping editorial quality. Eventually, the group decided to develop a project series based on what sponsorships could be sold, not necessarily what has proven popular with readers.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100