B2B Marketing Traction

FEBRUARY 11, 2013

First your connections (in this case referral sources, but it also applies to prospects) must know you. I have had my social media connections and followers copied and followed and, in at least one case, aggressively contacted for business. Then, if they like you, over time they may come to trust you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JUNE 4, 2015

A video case study of how your product is used. You can do one case study or a series to show how your product or service is used and how customers benefit. As with case study videos, you can have a series of videos on how to use your product. Or, show how you package your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 16, 2014

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! Find out the best way to reach your audience and stay within budget, using the m0st effective tools out there, old and new.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

DECEMBER 26, 2012

In case you want to scan the six principles of the Science of Persuasion, I have captured them below in a text list as well. The full video is just under twelve minutes, but trust me, it’s worth every second. The Science of Persuasion by InfluenceAtWork). Six Universal Principles of the Science of Persuasion.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? If you have a diverse audience, you might consider sending multiple emails with different content based on a particular audience’s needs. Managers or technicians might want how-to’s and tips. – and leadership quotes.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

APRIL 13, 2012

Do you have your content backed up, just in case? Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Do you know how to access these platforms? Is your process documented?

B2B Marketing 100

B2B Marketing Domain Social Media B2B 100

B2B Marketing Traction

JANUARY 4, 2013

In some cases, your content can be shared by hundreds or even thousands. If others like what we share, they share it too, and sometimes something you share “goes viral.” ” Many of us are thrilled when we get 20 comments on a post instead of 1 or 2.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

MARCH 30, 2012

Telling the story (with some salient details and keywords) about the problem you solved, the case you won, the job you had (even years ago), could get you found online today. Be mindful about the words you use to describe yourself online.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

FEBRUARY 28, 2013

According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Egotistic or relativistic marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

DECEMBER 10, 2014

” You should include stories in the form of case studies , which make your website and your marketing better. But, now potential customers are leery of benefit statements. “ Yah, I saw that on that company’s website, but how do I know it’s true? This is why social media is so essential.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Whatever the case, outsourcing the marketing function so that you can focus on the core business of your startup company is a growing trend. Outsource or Interim CMOs can come into the marketing startup process at any point. For information on New Incite’s services for startup businesses, contact Jennifer Beever today.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MARCH 27, 2013

It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MAY 30, 2014

This has always been the case. Engagement is what helps convince people to buy. But it must be responsive, genuine, conversational and helpful. Great salespeople understand that people buy based on emotion, not on the facts. Relationships make a difference. People buy from people they like.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 14, 2012

Maybe that is why some of my clients went straight to my LinkedIn profile before hiring me – in one case without even visiting my website. Recommendations are credible, because of this process. You can’t input your own recommendations on LinkedIn. But, who has time for writing recommendations?

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

APRIL 1, 2015

Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. If you don’t do this, they may opt out of your list and mark the email as spam. Can our readers tell what we do? They may remember your name and brand, but they could have forgotten what you do.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

JANUARY 15, 2013

You may be able to modify your website or use a plugin (in the case of WordPress and Joomla, to name a couple) to make the site mobile-friendly or to create a separate mobile site. If there are few using mobile devices, you can defer the project. Find out what options you have for creating a mobile-friendly site. Choose a strategy.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 19, 2015

Or, as in the case of my niece, is the Twitter chat a way to educate students or new entrants in a profession? Here are things to consider when planning your Twitter chat. Know Your Twitter Chat Audience. Are you going to attract an audience of experts and professionals within the topic for your Twitter chat?

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JUNE 13, 2011

So, in my case, if either of the consultants had failed to respond and take down my content that they copied, I could have contacted Google and the consultants’ site hosts to demand that their page with my content be de-listed (Google) and removed from their server (site host).

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

SEPTEMBER 16, 2011

A case in point was a press release I saw recently about the quality of education for new entrants into a certain industry. With press releases, I’m not just writing about bad grammar. If a writer doesn’t think through the angle used in your press release, you could damage your credibility.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

OCTOBER 30, 2015

In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines. I have seen countless websites that were set up incorrectly. Graphics are not the correct resolution and load slowly.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? Industry news – has legislation that affects your customers changed? Have companies gone out of business or acquired others? Blog about industry happenings and position yourself as a leader in the industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MAY 22, 2009

A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. The marketing glossary provides definitions of marketing terms and phrases used on this website and in other marketing articles and whitepapers. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

SEPTEMBER 18, 2015

I think Devani has it right, and it’s been the case all along. Some talk about content, and others point out three or five factors you have to have right, such as audience, responsiveness, generosity. Others, like Devani Freeman, talk about consistency of brand, of posting and of content type and tone.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 13, 2010

Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Be a speaker at the conference.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

AUGUST 15, 2011

Whenever you add an eBook, article, customer case study, podcast, tip, product, service – anything of value – link to it from your Facebook wall. You are blogging, aren’t you? Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MARCH 12, 2010

This is often the case in software development and other technologies that need to be proven at the first customer installation before more can be sold. This is especially true for technology marketing.

Inbound Marketing 100

Inbound Marketing B2B Marketing Marketing Budget Product 100

B2B Marketing Traction

OCTOBER 28, 2009

By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more. What if, in addition to an effective elevator pitch, members pass out an superb one-sheet with a compelling title?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2015

Case studies, photos and testimonials that are specific to the keywords you used are some content ideas for the additional domains. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Multiple domains require more work and more expense.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

MAY 29, 2015

It is not ethical and is in some cases illegal to over-promise in your marketing. Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Your business could be sued and/or fined if your marketing claims are misleading or false.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 20, 2012

Use them for industry opinions, explaining new paradigms, illustrating case studies, and more. Infographic: Managed Services – Past, Present, Future. So, why not give infographics a try? They are cost-effective and easy to share on social media. We are here to help you succeed!

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100

B2B Marketing Traction

MAY 21, 2014

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. Other content can be less utilitarian and more fun, contributing to your brand awareness (and perhaps going viral).

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

JULY 20, 2016

This kind of content will tend to be longer blog posts with interesting case studies and stories about the consultant’s actual experiences. Does your marketing consultant create original content that shares their experience and helps you and other businesses?

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100