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The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. So, you’re just going to have to settle for my description of this case.

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The answer in this case was a short film called First Kiss, which shows 20 strangers (all friends of Wren’s founder Melissa Coker ). One of my favorite content marketing case studies is BabyCenter. Turns out, there could be some very good reasons.

Case 109

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. An engaging case study makes people say, “if it worked for them, it can work for me.”

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study? In most cases it’s good business to give customers some swag (branded gifts from your company) when the case study is completed.

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage ResourcesHowever, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more. So what pieces of content should you be using along the way?

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

And on Twitter, posting a written or video customer case study is pretty quick and simple. For example, you might bundle a handful of Tweets about customer case studies all in one industry, or all in one geographic area. Include a link to the case study or related blog post, and shorten it to make the most of your 140 characters. Let's look at a few examples. Package Tweets.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

I think I have a case study for you that demonstrates this. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I think I have a case study for you that demonstrates this. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study. Case studies work differently. Ned J.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point. The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. An email campaign here. A search campaign there.

Budweiser re-branding as “America:” A case study

grow - Practical Marketing Solutions

So I thought it would be fun to look at this as a marketing case study. The post Budweiser re-branding as “America:” A case study appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So I thought it would be fun to look at this as a marketing case study. branding Case studies marketing strategy anheuser-busch case studyBackground.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

This is the number one priority for Mr. Dodd in this case. The post Case study: Re-building a blog from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is the number one priority for Mr. Dodd in this case. Today I’m trying something different. Here we go. The first opportunity I will point out is invisible to you. Layout.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The new streaming video platform Blab is all the rage.

Trust 107

How social media case studies can jeopardize your strategy

grow - Practical Marketing Solutions

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in some cases, they may actually HURT our businesses. Let’s look at the two-edged sword that is the business case study … The tipping point. Case studies strike fear in the hearts of resistant business leaders.

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Now I more readily notice story around me and am more mindful in trying to weave those pieces into my customer case studies to keep readers engaged. But there’s a challenge with the “time” in customer case studies. Specific dates – particularly years – can age a case study unnecessarily. So how do you put a time marker in case studies without dating them?

The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

Twenty-six years later, I still write about businesses, now as a case study copywriter. I also took the step of getting feedback on the occasional case study from a seasoned magazine and book author - and my writing immediately improved. What about Tech Case Studies? In case studies about technology, adding detail doesn't mean more technical detail. AWAI). Say this.

The Risk of Stripping Down Customer Case Studies

Stories that Sell

What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. I firmly believe they will, and not just because I''m a case study writer. In general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries, or Microsoft PowerPoint slides.".

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

case studies). Most clients publish case studies on their websites AND need an attractive PDF version for printing and distributing via email. Ask about files – One of my clients likes to have copies of the InDesign (or other) files just in case they want to make changes themselves in the future or change vendors. High maintenance? Probably. We want what we want. Some tips….

Making the Case for Account-Based Marketing: Doing the Math

ANNUITAS

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured.

From a Business Case to a Case for Change

The ROI Guy

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. IDC reports that 95% of purchase decisions require a formal business case.

Case 31

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

I’d love to hear your comments on our case study in the comment section! The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media Case studies ROI and measurement sander biehn social media and AT&T social media and b2b social media case studies social media roi

B2B Marketing Experience: The Case For and Against Gated Content

bizible

The Case FOR Gated Content. The Case AGAINST Gated Content. The case against gating content primarily revolves around creating a better experience for prospects. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. Right? So why are we taking a look at this now? Gating content is a lead gen tool. Conclusion.

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Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

You (or presumably IKEA) can tag IKEA items in the pictures, in which case product information and pricing appears with a link to the main IKEA ecommerce site. Case studies Personal Social Media best practices ikea neicole crepeau social media case study social offer exampleBy Neicole Crepeau, Contibuting {grow} Columnist. Members can send messages to one another.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

In Denny’s case, you can’t ask for a better secret weapon than bacon. Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?)

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

What do you think about this case study? Case studies finnair social media quality hunters social media case studiesBy {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?” They were launching a worldwide search for airline best practices called Quality Hunters. I certainly was.

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

"Even the customers that participate in the case studies use the infographics as well," Hansen said. Links within case studies. Projectline encourages clients to include helpful links in written customer case studies, helping readers click to more information about the solutions and companies featured. Case study writing customer case studies Customer success stories

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. How to Write a Business Case Study: The Ultimate Guide. Switchers.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Here’s a big push in the right direction–good luck making the case! To make the case clear, just look at the big changes Google has made to its algorithm: In 2012 the Panda update karate chopped low-quality content. But being able to make the case for content is the first step to making sure your marketing efforts stay in front of the trends. Content gains trust.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

This is what must happen and in a few cases, this is what IS happening. In most cases, it’s the latter. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is what must happen and in a few cases, this is what IS happening. We’re regulated.”. Figure. Out!”. Harsh? Insensitive?

15 Cases of Marketing Innovation [New eBook]

It's All About Revenue

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. Fresh Start.

Case 84

Case study: Building a social media career in 12 months

grow - Practical Marketing Solutions

The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ana Silva O’Reilly on the job in the Maldives. This is the story of one person who did it. ” 2.

Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Too few leads: Another top use case for predictive is averting the scarce leads scenario. While these remain the top use cases for predictive, there is always room for more!

Case 66

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

Never doubt the power of a single case study or the positive impact for the featured customer. What fueled every application for the award entries was a single case study , initiated by United''s data partner, Acxiom Corp. From there, we used the case study to populate the dozens of questions throughout the award entry forms. Have you used a case study to apply for awards?

Internet of Things examples and applications in real life: list and cases

i-Scoop

The best way for organizations to look at the potential of Internet of Things (IoT) deployments to succeed in their digital transformation efforts, optimize their efficiency and better serve their customers is by understanding the business rationale behind Internet of Things examples and real cases in practice. Add to that the several IoT use cases […].

Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. This is only a content summary.

Case 95

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

careers Case studies personal branding social media and careers social media case studiesBy {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin. I teach marketing and communication courses with an emphasis on social media, strategic planning and design. Create a personal branding strategy. Tweet.