Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.
Industrial Marketing Today
NOVEMBER 3, 2011
Use your blog posts to deliver “proof of results” by summarizing your case studies. Link back to the full case studies on your site. Post them to social sharing sites like SlideShare and YouTube. Write about the availability of your data sheets and product catalogs in different languages (where applicable).
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Industrial Marketing Today
OCTOBER 2, 2010
Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
Industrial Marketing Today
MAY 26, 2011
Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events.
Industrial Marketing Today
JANUARY 3, 2012
Update the articles with more recent application notes and/or case studies. Post videos to your branded YouTube channel. Don’t just skim over the text). Extract 4-6 main ideas from the article and make each one a separate blog post. Add links within your posts to these longer content. Use social media to announce each new post.
Industrial Marketing Today
APRIL 22, 2010
I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos.
Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.
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