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Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Find customers in your largest or most successful verticals. Should you offer a discount to customers who agree to do a case study? How do you find the right customer? That’s up to you.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

But what would that content be?  To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Sander Biehn, {grow} Community Member. It’s true. Tactics.

The Essential Guide to Creating Case Studies [Free Template]

Hubspot

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process. Click to Tweet : "The Ultimate Case Study Creation Kit : [link] via @HubSpot ". Content Creation Dail

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. Such is the case with many other roles. 

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well. Final Thoughts.

The Ultimate Guide to Creating Compelling Case Studies

Hubspot

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. So while each of your case studies will tell a slightly different story, they will each have the same core components that let your leads envision themselves using your product or service.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Market networks bring businesses into the “enabling economy”

grow - Practical Marketing Solutions

Opportunities for these market networks exist wherever there are groups of service professionals supporting an industry vertical. Related Stories Three companies using IT for dramatic transformation The business case for unbranded content Driving economic benefits from your Alpha Audience. At SXSW I became aware of a new marketing trend called “ market networks.” AnyRoad.

15 Cases of Marketing Innovation [New eBook]

It's All About Revenue

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day.

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Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset

Marketing Action

Recently, as I was writing a case study about the Greater Philadelphia Chamber of Commerce (GPCC), I started to wonder just how many case studies I’ve written over the years. Really, it’s not too surprising that as a marketing copywriter, case studies have been a big part of the job description. However, writing a good case study can be difficult.

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

And I’m suggesting that you shouldn’t just use customer case studies, you should lead with those customer stories. A few organizations do just that. Three customer case studies rotated “above the fold,” an old-time expression for what you see on the front when a newspaper is folded. customer case studies Customer success stories Using Customer Stories customer marketin

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Watch this video case study to learn how R.M. Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The New, Powerful Buyer.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Case studies. Nearly 80 percent of respondents said case studies were moderately to extremely influential in their decision. Since case studies are so valuable, you want to make sure and get the most impact you can. In the excitement of getting a customer who’s interested in doing a case study, it’s easy to forget to be strategic. Tweet This!

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8 Content Marketing Initiatives To Seriously Consider for 2012

Junta 42

They have so many personas and verticals it may seem hard to manage content creation and distribution. Case Studies Content Marketing Content Strategy Fun Stuff Social Media 2012 AMEX mike stelzner open forum openview labs predictions social mediathought I’d share it with you. Content Marketing Strategies to Take Now. View more presentations from Joe Pulizzi. Who knew?

B2B Marketing Trends for 2016

Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical. B2B Marketing. processes are fundamentally changing. Look for.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study]. Tip #1. Develop a highly focused, targeted strategy. Tip #2. You may also like.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), no big name backing their product, and no foothold in the market whatsoever. Marketing is hard. Right! Let’s get started!

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more.

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Use Digital Content to Shorten the B2B Sales Cycle

Great B2B Marketing

Case Studies. We love to produce case studies because they are excellent tools to show how a product or service works in their specific vertical or horizontal domain. It seems like everyone is talking about B2C and B2B content marketing. But perhaps the most important content marketing benefit is the impact on the sales cycle. Company and Product Reviews.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. This year I've been talking a lot about Nurturing. The impact? The welcome email.

VFA: Nurturing to Re-Engage Dead Leads

Digital Body Language

To engage these leads, VFA implemented a 5-part nurturing program that provided unique content to each of the 6 verticals targeted by VFA. The initial communications were case study focused, and progressed to white paper and webinar downloads, then offers to request a demo or engage directly with sales. Additional resources—articles, case studies, white papers—were offered, allowing prospects to select the information they needed depending on their stage in the buying process. Tags: Case Studies lead nurturing leaky funnel

Generating ideas for your content marketing

Biznology

The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. Buyers further along the journey are probably on the lookout for case studies or white papers. Here are a few tips for making that part of your content marketing process easier. You just need to see what you’re looking at ….

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Watch this video case study to learn how R.M. Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automationBeing an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The New, Powerful Buyer.

Successful SNS’s should be modeled on the college campus

Biznology

believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Communities that are too vertical tend to shoe horn the “general topics” conversations into hidden “off topic” eddies. reddit is a case study for this: start small, grow organically, and allow your members to find themselves.

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Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. This makes it critical that sales teams are seen as partners that add value to the conversation.

How We Grew Inbound Traffic by 300% in 6 Months

Hubspot

Do joint webinars or case studies. These are new verticals with new types of customers that use your product in a slightly different way, or a complimentary way (when combined with another service). Write Compelling Case Studies. don't know about you, but I usually find most case studies really boring. But how could we do this? Want ROI?

7 Factors That Can Kill an Inside Sales Team's Campaign

Sales Prospecting Perspectives

Your Vertical/Industry Focus. The broader you are in your vertical focus, the better. Similar to titles you call on, try to hit a minimum of 3 verticals during any campaign. While 18-page case studies may be wonderful, they aren’t necessarily great prospecting tools. If that''s the case, they probably have never had to cold dial in their lives.

[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Determine which content assets are most valuable to your ideal persona, such as blog posts or case studies. Think again.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Until recently, this was the easiest—and, in many cases, the only way to judge. In this scenario (a very typical one), your visitor might read a blog post or case study, or view a product video and then continue to browse your site to further educate themselves before he reaches a positive decision and submits his details. In terms of lead generation that is. Any Direct Leads.

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Include video content in your buyers’ journey

Biznology

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives. Customer case study videos that showcase the problem, solution, and benefit– just like you do on paper. Two of the stats revealed. Customer testimonial videos. Like this post?

Web Wise on the Sales Side

Webbiquity

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. Tags: Uncategorized Acumen Management Group Flip cameras Ken Thoreson marketing messages ROI analysis sales sales process unique value proposition video case studies Website Design Digg this!

What is Social Media Marketing?

Biznology

Influencer Marketing  — according to Wikipedia , “ Influencer marketing , (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. For years, I struggled to explain to my mom what I do for a living.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Google+ fans may howl that neither Joe nor I included their favorite platform on our lists. I’m sure there are some wonderful case studies out there but should G+ be a priority for reliable reach with customers?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

If you were the first blog, video, or podcast channel in your vertical, it wasn’t difficult to get a following because in the early days, using corporate content as a widespread digital strategy was a novel idea. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Thinking like a media company. Burrito.

Smart Salespeople: Power Network Map

Your Sales Management Guru

Do they fit your vertical focus? Do you have existing Case Studies that fit their need? Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. If you aren’t doing this now, make it part of your active sales activity planning session.

Trade Shows Part 2: How to Pick Events

B2B Marketing Unplugged

And when we are questioned, we come up with such great responses as “well, we always go”, “it’s a great place to meet with customers”, “it’s the main event in [insert vertical here] industry”. Are any of our customers available to present a case study with us? All Trade Shows B2B marketing branding business travel case study events Hand-Wringers hospitality suite KPI linkedin media relations metrics press room product launch product management product manager Sales sponsor sponsorship trade shows visibilityThe Hand-Wringers hate events. Picking events is hard.

The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive b2b

Industry segments in the same vertical (new or existing accounts). This requires a lot of content, especially if you sell across many verticals or buyers. Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance. Here are three excellent networking case studies to demonstrate this. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance. We live in such an amazing time! Every person can find their voice, find their niche. Ignite the brand. There are 2.1

Value-Focused Content Marketing a Requirement

The ROI Guy

It’s Personal - Content personalization is important, with buyers wanting to see vendor content more personalized by business role (46%), by industry (42%) by vertical (33%) and by all of these in combination (31%). Marketers need to focus more on the value proposition and less on the sales pitch, this according to a new DemandGen Report on B2B Content Preferences.

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The role of public relations in lead generation for B2B firms

NuSpark

Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. You must establish yourself as a thought leader in your vertical. Contact some of your early adopters to create case studies. Your goal is to sell to businesses.

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