PureB2B

DECEMBER 5, 2019

Validate Your Data – There is no more painful realization than to gather and process data only to realize that the data you have is not valid because of errors such as fraudulent email addresses etc. In the age of big data, sorting through all the noise and clutter can go a long way into helping your marketers see the big picture.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

DECEMBER 5, 2019

Validate Your Data – There is no more painful realization than to gather and process data only to realize that the data you have is not valid because of errors such as fraudulent email addresses etc. In the age of big data, sorting through all the noise and clutter can go a long way into helping your marketers see the big picture.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Terminus

OCTOBER 29, 2021

If you’re interested, you can take a deep dive in this ABM campaign case study. ” – case studies helped overcome that doubt Social media activity: actively consume content on LinkedIn, post rarely and mainly about company news. The Connect & Qualify Pilot Campaign. Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Strategic-IC

FEBRUARY 16, 2021

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Alex: Absolutely.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Pam Didner

NOVEMBER 5, 2020

Case studies. Therefore, after conversations and meetings, it’s important to share content to validate, reinforce, or remind customers of your key points. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. Product pages on the website. Product sheets. Solutions briefs.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Animalz blog

FEBRUARY 27, 2023

Ask them to describe the guiding principles of a case study. So why are persuasive, wallet-opening case studies so darned rare? Case studies are one of the most widely templated types of content in existence. Most marketers create things that look like case studies instead of things that help close deals.

Case Studies 92

Case Studies Case Study Studies Peer-to-peer 92

Influitive

MAY 12, 2016

The best ABM campaigns leverage social proof to capture the attention of your target accounts and validate purchasing decisions among buying committees. Industry segments in the same vertical (new or existing accounts). This requires a lot of content, especially if you sell across many verticals or buyers.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Valasys

DECEMBER 18, 2018

Ask them for their opinion on a certain topic which you can then use as part of your onsite content marketing in order to validate points within your own blogs. Offer your expert knowledge which can be used in their case studies. Invite them as part of your list of speakers when holding an event. Micro-Influencers.

Advertising Agencies 45

Advertising Agencies Verticals Blogger Marketing & Strategy 45

ClearVoice

AUGUST 1, 2023

Account Growth: One of the best validations of your services is when a client chooses to expand their account. CS Case Study CX Initiative At ClearVoice, we wanted to take a deeper look into the satisfaction of our customers to understand how to provide more value.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Scoop.it

OCTOBER 29, 2019

Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub. Most B2B brands have offerings for more than one market segment whether they’re segmented by company size, geo or vertical industry. 1: Market Segment.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Webbiquity

MAY 10, 2010

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors. An Interactive Experience.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

The ABM Agency

APRIL 21, 2023

Validate Your Assumptions With Sales Team Input D. Validate Your Assumptions With Sales Team Input. Your sales team plays a vital role in validating assumptions made while creating an ICP. Industry Verticals: Customize messages according to the unique requirements and trends within different industries (e.g.,

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure. Blogs and newsletters demand original, timely content; not canned information.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

ClearVoice

MAY 21, 2019

Supporting a variety of clients in different verticals and consumer sectors, they do sometimes come up against mental blocks, or hit plateaus where they feel like they can’t find any new approaches. Maybe together you could create some testimonials or case studies. Is there a story behind the work you did together?

Tips 87

Tips FAQ Work Management Content 87

Martech Advisor

SEPTEMBER 11, 2019

New tools and processes will emerge, and every decision will need immediate validation. When our company committed to becoming holistically agile, we trained staff representing all verticals on the agile scrum process. Test a case study early within your own ranks to point to agile’s applicability and success.

Paid Search Agency 53

Paid Search Agency Companies Work Management Verticals 53

Content4Demand

JANUARY 20, 2021

Case studies are among the most time-intensive content assets in your library to produce. The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Adobe Experience Cloud Blog

MARCH 7, 2016

You can pass your account scores to sales so they can determine their target accounts and if there are specific verticals they want to target. This is also a good segue to introduce the concept of account-based marketing. Then, this more finite list can include special campaigns targeted towards engaging those accounts.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? Collecting customer stories is also helpful for creating case studies and testimonials for your sales reps. Your reps can use these stories to earn trust with their prospects and validate your product or service.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. The heading or title.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Terminus

APRIL 27, 2017

Terminus uses that data to automatically move the account into the next stage of the campaign, and then we can serve them content like a data sheet or a case study. I set up always-on air-cover campaigns in Terminus for branding and awareness in each of our verticals. So that’s how we are enabling inside sales.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

The ROI Guy

APRIL 15, 2014

How should the value messages, insights and justification vary based on verticals and the recent changes they might be experiencing? And you must provide relevant proof points to make the claims credible – from research, third party validation and peer case studies / success stories in order to validate that the savings are real.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Strategic-IC

NOVEMBER 27, 2019

Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020. Alex: Absolutely.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Hubspot

NOVEMBER 4, 2016

HBR is a scholarly magazine that publishes research, case studies, and statistics on a variety of different topics, including business, leadership, strategy, and economics. 4) Pull data from reputable, original, and validated sources. Can it be validated? You may need to purchase login access ($19.50/month)

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

APRIL 2, 2012

Is there validation to back up your story on your homepage? 4) Validate Feelings of Trust. So if you want to improve conversions on your homepage, provide the kind of validation your visitors need to know you're a legitimate, trustworthy company. Does it have an empathetic photo so people can connect with your company?

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. This is a case study, but it also just continues this conversation of acting on that 15%. We know we are number one when it comes to high-quality decision-makers in the US. Manoj : That’s clear.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

We identified 20 verticals where we have higher win rates than the others, so that’s how we identified one part. This is a case study, but it also just continues this conversation of acting on that 15%. We know we are number one when it comes to high-quality decision-makers in the US. Manoj : That’s clear.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Inbox Insight

NOVEMBER 3, 2023

Publishing blogs , case studies , webinars , and industry-specific news can establish your brand as a trusted source of information and improve your search engine ranking. By conducting research and collecting data from reliable sources, you can create comprehensive reports that validate your points.

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Strategic-IC

SEPTEMBER 23, 2020

Share a case study? Here’s just a few direct mail and gifting tactics to get you thinking (many of which are valid for this COVID-era): Personalised digital gifts. The same sector, vertical, business driver, pain, etc. Many of these platforms also allow you to personalise your ads to the name of the company and more.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Strategic-IC

SEPTEMBER 23, 2020

Share a case study? Here’s just a few direct mail and gifting tactics to get you thinking (many of which are valid for this COVID-era): Personalised digital gifts. The same sector, vertical, business driver, pain, etc. Many of these platforms also allow you to personalise your ads to the name of the company and more.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Have Marketers Killed This B2B Golden Goose? White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Hubspot

OCTOBER 27, 2020

For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. Starting my career in blogging may have biased me, but blogs are by far my favorite way to keep up on SEO trends, new strategies, and interesting case studies. Each episode covers a few different topics.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Convert

FEBRUARY 22, 2022

There’s more to a learning repository than just company-wide access and time-saving though: Learnings are the core principle of building meaningful and effective products, and the only way to collect meaningful & validated learnings is by running experiments and collecting all those learnings in a central repository.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

ConvertKit

APRIL 2, 2021

Because you’re not going to be able to do Snapchat stories for five followers if you’re doing it for the validation. I appreciated the focus on a single vertical and on just getting emails out. My attitude for any of these things is just: show up and try it. You’ve got to enjoy doing it.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

accelerate agency

FEBRUARY 12, 2023

That’s a valid question. Then, also include the verticals or fields to which they’re most likely to belong. Case Studies & Use Cases – Few things are better at convincing a lead than hard evidence of a product’s utility. Grasping search intent, as well as the search terms used, therefore, is critical.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40