Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convert

NOVEMBER 2, 2022

This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Convince & Convert

DECEMBER 5, 2013

million tweets about Movember, with more than 790,000 of them generated from the United States. With so much user-generated content throughout the month, Movember U.S. This year’s contest had the theme of “Generation Moustache,” will announce the winners on December 13 th. According to data from Topsy , there were 1.5

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. You can view the full case study here for more information. This authenticity didn’t go unnoticed. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Testimonials and case studies. billion monthly active users. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Google never took SEOs into account when designing for the user. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

JANUARY 5, 2021

However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

FEBRUARY 8, 2022

Customers understand products as the end user, not as the designer or product developer. This gives them the ability to market products to other users better than you can. Allowing customers to speak for your brand leads to more user-generated content and more engaged online followers. You show up in the SERP.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. PPC Ad Automation : Through the power of the Channable platform, users can create automatic dynamic text ads connected to their web shop.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B testing has several benefits for lead generation.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. On average, businesses generate $6.50 Influencer Marketing Delivers a Strong ROI.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Content Standard

OCTOBER 6, 2014

“Mobile devices are gaining in popularity for certain types of online video production, especially for spontaneous videos produced for social media and YouTube sharing,” the report says. And keep in mind, too, that the Ice Bucket Challenge continued to progress not through in-house video content, but through user-generated video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. They know that their users want sexy snippets of TikTok or Instagram Reels-style content. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Let’s dive into some promotional newsletter ideas that will generate sales.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Porch Group Media

MAY 27, 2021

billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. billion users. This is followed by YouTube and WhatsApp, each at 2 billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Sharing customer case studies and success stories is a win-win for everyone. Get started today–and generate more traffic and leads for your business. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. This video content on YouTube has 1.3 This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. YouTube, a video streaming platform, is the world’s second largest search engine. I gotta do more of it.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. It’s also worth looking at businesses whose brand identity you admire and generating ideas inspired by their marketing strategies.

Social Media 52

Social Media Social Marketing Planning Tips 52

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

Valasys

JANUARY 25, 2024

Is it to create awareness, generate excitement, provide information, or drive sales? Consider using customer testimonials or case studies to highlight the real-world benefits of your product. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Any videos, blogs, movies, games that the user consumes comes under content creation. In digital world, Content plays a vital role in connecting an organization with their end users. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Sharpspring

JANUARY 26, 2021

Blogging itself can be simple, but articles by themselves are not going to help you generate leads. Crafting Case Studies. Why are case studies effective? Why are case studies effective? To show that, the business provides case studies with proven outcomes. This counts as a case study!

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Video case study. Fifty percent of internet users look for videos related to a product or service before buying, and as many as 80 percent of consumers believe demonstration videos are helpful when making purchases.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. User research has been replaced by performance marketing and now lives with UX or product teams.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . It allows you to develop a way to generate sustainable and profitable marketing strategies. Look for SEO agencies that have case studies that fit with your company’s needs. . How much does SEO cost?

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

JANUARY 26, 2023

billion social media users , which comprises about half the world’s population. You can start a YouTube channel and build social media accounts for free. Others expand their video offerings, generating revenue from YouTube or Patreon. What we love: The Financial Diet leveraged the power of YouTube to grow the blog.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Outgrow

FEBRUARY 25, 2021

Now that we know that a viable product is a prerequisite for any growth hack let’s dive into different stages of the growth hacking funnel, or simply put, the user lifecycle. The growth hacking funnel chalks down the stages in the user lifecycle. Read about this entire growth hacking case study here. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72