Terminus

DECEMBER 19, 2018

A Niche Vertical and a Blank Slate. Phononic sells into several different verticals, but their ABMie win was based on their work in one in particular: optoelectronics. They decided to galvanize around a trade show. Prior to the trade show, they obtained the attendee list and reached out to them via email.

Paid Search Agency 22

Paid Search Agency Demand Generation Trade Show Companies 22

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Belkins

JULY 15, 2019

Attach an article to your signature, follow up your B2B sales leads with an offer to send a guidebook or a case study - be as informative and non-generic as B2B rules allow. If your colleagues have a couple of fancy case studies to explore, let them do it — everyone appreciates an expert willing to share some insights.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Directive Agency

JUNE 13, 2018

One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

ViewPoint

MAY 5, 2015

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ClearVoice

MARCH 15, 2021

The marketing funnel itself has many name variations to align with verticals, such as a “SaaS marketing funnel” for software organizations and a “conversion funnel” for e-commerce brands. Regardless of the vertical variation, marketing funnels follow a similar sequential approach and aim to achieve the same conversion end-goal.

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Are you positive you can use the same messaging for all verticals? Obviously, digitally too. . Or decision makers?

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

KoMarketing Associates

JUNE 20, 2017

This includes conferences, trade shows, industry trends, major announcements, new product releases, etc. Vertical / industry (if applicable). Consider the type of content that should be crafted around the topic (blog post, eBook, case study, infographic, whitepaper, etc.), Keyword focus. Completion date.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

Buffer

JANUARY 10, 2019

million engagements and growing their audience to well-over 180,000 fans in the past year, the NPD is the perfect case study for how to approach Facebook marketing with limited budget and resources. ?. Trade shows and conferences. Generating more than 3.2 Some of the most effective techniques we’ve used are: Surveys.

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112

Heinz Marketing

JANUARY 22, 2018

Let’s say someone stops by your booth at a trade show, and for most companies, you might follow up with that lead maybe the next week, or maybe not at all. When you’re dealing with B2C or B2B verticals, and across, we support over a dozen different industry verticals at Conversica, but we’ve done a lot of research.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Content Standard

OCTOBER 2, 2020

Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), Marketers can send prospects more information about products and offers through automated email campaigns, while continuing to nurture them with targeted content, case studies, free trials, and more.

Top of Funnel 145

Top of Funnel Marketing Funnels Work Management Digital Marketing Funnels 145

Convince & Convert

APRIL 22, 2016

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study. So I’ve just pulled up my signature here. Dan: Of course, of course.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Vidyard

SEPTEMBER 23, 2021

Create Mini “Case Study” Videos About Past Work 5.5 They can also keep organized, creating topic or vertical-specific video hubs for prospects, employees, or salespeople. Five More Types of Application Video 5.1 Send Follow-Up Video After an Interview 5.2 Post an “About Me” Video to LinkedIn 5.3 More People Will Work Remotely 1.2

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Golden Spiral

APRIL 21, 2022

It’s been a long-held belief B2B buyers are more about case studies and numbers than how a brand makes them feel. Most verticals had one, two, or three competitors that mostly differentiated through technology stack. When I was building companies back then, you could hide behind technology, patents, and trade secrets.

Marketing Budget 62

Marketing Budget Brand Identity Branding Budget Programs 62