markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study].

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Ranking 120

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. Here are five account-based tactics for generating more cross-selling opportunities. Email signature marketing is another hot tactic. One of the main levers of revenue growth is selling to your existing customer base. Start with Segmentation. Leverage Social Proof.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

SalesGrape

OCTOBER 16, 2023

In a long sales cycle, where the buying process may take months or even years, traditional marketing tactics may not yield desired results. In order to answer this question, it is important to first understand the role of ABM in such scenarios. This is where ABM comes into play.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

LeanData

JULY 1, 2020

The key to implementing a successful Revenue Operations Framework is to focus on the following: People – Make sure your sales, and customer success teams are aligned on targets and tactics. Read the full case study here. Read the full case study here. Read the full case study here.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. This tactic is even more effective if they can "see themselves" in the example, so curate your social proof to include the customers you've served that are similar to them. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Terminus

MARCH 15, 2019

Because Phononic was focused on rapid growth across several verticals, its initial lead-focused strategy was driving more than enough leads. This opened the door to more conversation on what messages and tactics the marketing team was using to warm prospects up for sales. Changing Sales’ Perception of Lead Quality.

Case Study 20

Case Study Case Studies Account Based Marketing ABM 20

Martech

NOVEMBER 6, 2023

Move into verticals. Furthermore, industry-specific case studies integrated into our follow-up strategy boosted our response rate from 6% to 9%. Using the tactics described here, we experienced significant success, a testament to the transformational power of optimizing our outreach strategy. Build a credible brand.

Outreach 123

Outreach Email Marketing Optimization Lead Ranking 123

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. When it comes to cold calling, tone matching is one of the most important tactics you can use to build better rapport. If they’re more skeptical, scale back your approach.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Strategic-IC

FEBRUARY 27, 2019

And while that’s a positive - never before have we had the technology, tactics and targeting ability to reach the right people, with the right messages - for individual marketers, the options can be overwhelming. Specialist vertical consultants. Choice, and rapid evolution are everywhere in marketing today. How do I know what I want?”.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

B2B Marketing Directions

AUGUST 13, 2022

However, most of these resources focus on how to use individual marketing techniques or tactics to generate growth. One of the case studies in the book illustrates how important high-yield buying behaviors can be. There are fewer resources that address growth from a more strategic perspective.

Organization 52

Organization Marketing Management RFP Barriers 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Contently

JULY 21, 2017

Yet while a lot of the technology and tactics have transformed, the way most companies structure their marketing teams has not. Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Outbrain

NOVEMBER 22, 2022

Come and listen to the top native experts who will discuss how to choose the right tactics to test new verticals and products, and common mistakes affiliates make when searching for a new product. How to Increase Your Payouts by 100% by Avoiding Saturated Lead Generation Verticals. Have you registered yet for AW Bangkok?

Cost Per Thousand 26

Cost Per Thousand CPM Verticals Lead Gen 26

Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. I’m thrilled to have been invited back this year to present a case study on how Intel’s marketing team engaged (and delighted!)

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Televerde

OCTOBER 20, 2020

Despite this, many businesses still rely on outdated sales tactics. Case in point: predictive analytics in sales and demand generation. They’ll know when to send specific content, such as case studies, and implement social selling. Case studies. Effective Account-Based Marketing. In-depth blogs.

Analytics 59

Analytics Marketing AI Demand Lead Ranking 59

Circle Studio

AUGUST 23, 2018

By implementing just a few fundamental tactics and committing to them with consistency, you’ll start to see results. Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

6sense

DECEMBER 16, 2021

Time and again, research reveals that these tactics positively influence buyers, especially when it comes time to make a buying decision. And you can offer personalized, curated selections of content (such as landing pages that present curated videos, blog posts, case studies, and more based on persona, industry, etc.).

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

6sense

SEPTEMBER 10, 2021

I was invited by 6sense to participate in their Reimagine Account-Based Experience (ABX) Hackathon, where Acquia would serve as the company case study for 50 different marketers to craft a unique account-based marketing (ABM) strategy. For example, those in the awareness segment were served relevant digital ads and blog posts.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

DemandBase

AUGUST 1, 2019

We’ve broken up the ABM tactics into what you can within seconds, minutes and weeks to create a customized experience. Go read part 1 of this blog series on what tactics you can implement in seconds! Don’t have specific vertical marketing assets? 2) Case Studies. Aren’t caught up? Answer: A Lot!

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

Pam Didner

NOVEMBER 5, 2020

To support sales in sales enablement, content comes in the context of internal sales training, internal sales materials for tactics, and external marketing materials to share with prospects and customers. You need to apply judgment as to when to use standard content and when to customize content to support various tactics.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. I’m thrilled to have been invited back this year to present a case study on how Intel’s marketing team engaged (and delighted!)

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

Oktopost

APRIL 9, 2019

B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Sage Marketing

MARCH 2, 2020

Your business needs to be able to answer questions like: Which type of companies will your sales team go after in which vertical? This can come in the form of a case study, testimonial, analyst quotes, or other sources. Choose the tactics to create leads. Who is the buyer? Your business has to make some clear decisions.

Lead Generation 83

Lead Generation Generation Lead Ranking Lead Scoring 83

Hubspot

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. It determines product development, marketing strategies, and sales tactics. Training webinars.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Porch Group Media

AUGUST 18, 2021

Interestingly, the survey also noted some differences by age groups in verticals. Download our Success Kit for Omnichannel Marketing and gain access to some of our most informative resources on omnichannel marketing trends, strategies and tactics.

Ethics 64

Ethics Amazon Loyalty Paper 64

Directive Agency

OCTOBER 25, 2019

However, today, I’ll simplify three tactics further. It also is distinctive as it varies from the “Free account” verbiage that numerous verticals implement on their sites. Develop case studies from your pleased customers. Don’t lead case studies with client names. Hubspot covers 26 options here !

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

NuSpark Consulting

NOVEMBER 19, 2012

There are a zillion of articles and debates on the Internet on SEO tactics and factors that contribute to high ranking. So here is a list of significant issues to keep in mind with regard to today’s (and tomorrow’s) search engine optimization tactics (forget what you think, or go ahead and debate me!). Case Studies.

SEO 100

SEO Planning Blogger Content Marketing 100

The Mx Group

OCTOBER 20, 2017

There are many factors involved in finding the right B2B marketing agency, including overall capabilities, experience in your vertical market, chemistry, etc. And there’s no shortage of agencies to choose from — many of which have won awards for their creative work and have plenty of case studies to share.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Sales Management Top of Funnel 70

PureB2B

DECEMBER 5, 2019

See how DemandScience's, research solution PureResearch utilized multiple tactics to clean, supplement, and grow Sidecar’s lead database by working across the growing DemandScience global audience in recent case study: Sidecar Increases Vertical Market Penetration & Optimizes Internal Resources.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

DECEMBER 5, 2019

See how PureB2Bs, research solution PureResearch utilized multiple tactics to clean, supplement, and grow Sidecar’s lead database by working across the growing PureB2B global audience in recent case study: Sidecar Increases Vertical Market Penetration & Optimizes Internal Resources.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

BenchmarkONE

DECEMBER 8, 2021

Abandoned cart and win-back emails are effective tactics to bring back this type of customer on a purchase journey. . Spotify’s Discover Weekly playlist is another great case study on how to marry user needs with automation. and you’re in no mood to get out of bed to grab your credit card? . Enhance Your Lead Nurturing.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Hubspot

JANUARY 7, 2011

In today’s post I want to look at email marketing tactics. Keeping in mind that targeting recipients with highly relevant content is the most significant challenge to email marketing effectiveness, the question now is what’s the most effective email tactic to increase relevancy?

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Read the full case study: 2. Read the full case study: 3. What results can you expect from an inbound marketing campaign? Why Inbound Marketing?

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Use attention-grabbing subject lines and include relevant case studies or testimonials from similar organizations for added credibility. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Pam Didner

APRIL 23, 2019

Then, you can determine appropriate marketing tactics with relevant content to mitigate those hurdles. Case Study: Qlik and Pathfactory. The marketing team ran a paid retargeting campaigns by creating 100 customized banner ads in 5 industry verticals. Different accounts may need different ABM tactics.

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49