Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. Be sure to check any and all stats associated with any content you may use from these tools. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Sprout Social

JANUARY 27, 2020

Here’s five stats to get you fired up about social media marketing for your software company. . Testimonials and case studies that highlight customer success build trust and favorability among new leads. Armed with these stats and findings, refine your social strategy, go out there and let your software shine.

Social Media 104

Social Media Stats Software Social Marketing 104

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JUNE 16, 2015

– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 143

Research Loyalty Case Studies Communities 143

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. In a recent case study, a gaming app company partnered with another brand in a cross-promotional campaign that was coordinated by Aarki -- a mobile marketing agency.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Marketing Insider Group

MAY 10, 2023

The agency’s website should have sufficient testimonials and case studies that show continued success. When your digital marketing agency knows how to play “Moneyball” with your stats, you can have consistent victories. Find out what businesses the company has serviced and see what kind of results they achieved.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Contently

FEBRUARY 18, 2020

It’s our job to gives sales as many ingenious tools as possible to help them do their job—whether that’s a cool calculator, interactive assessments, case study videos, a compelling pitch deck, or, I don’t know, maybe an interactive educational course. Inside a B2B business like ours, that’s huge.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

SnapApp

OCTOBER 31, 2017

We still incorporate key stats in our promo. . We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Our research and related content was a key theme on social not just at launch, but over the course of the weeks and months after. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

MLT Creative

MARCH 22, 2011

Sometimes it can be difficult to choose between focusing on one case study or a statistical summary of consistent results. However, this is not always the case. Additional scientific research found that, in other cases, statistical summaries were more persuasive than single examples.

Case Studies 40

Case Studies Case Study Studies Stats 40

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Rollworks

DECEMBER 14, 2021

Probably one of the most important ABM stats in this list is how ABM helps you reach C-level executives. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Increase the engagement with C-level executives. Close more deals. Grow faster.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

nDash

NOVEMBER 3, 2021

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Case studies are another extremely popular type of content on nDash. Stats : What emails have performed the best for your brand?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We updated it, adding relevant recent stats and links to content from the last year. Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. Case Study 3: Marketing Envy’s 4-step guide to building winning core startup values.

Case Study 117

Case Study Case Studies Lead Ranking Lead Scoring 117

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . The study found that 40% of companies don’t have an employee advocacy program in place and aren’t planning to start one. . It does make sense.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Here are some stats on the risks associated with AI.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

PathFactory

MARCH 21, 2024

This isn’t a new stat, but it reminds us that buyers are in control. All this to say, it might be time to have another look at you content strategy to ensure your buyers can find what they need, when they need it (and yes, that means not gating your customer case studies!).

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. See my 199 digital marketing stats as an example.).

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. Explainer Posts. How are other people using your product or service?”

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Convince & Convert

APRIL 9, 2015

Supplemental stats, such as citing the height compared to the world’s tallest buildings like the Khalifa skyscraper, allow the viewer to visualize the sheer size and magnitude of the journey. Social Media Case Studies audience engagement infographic interactive social media case study visual content visual engagement visual storytelling'

Case Study 136

Case Study Case Studies Storytelling Landing Pages 136

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Nike opted for a highly personalized, artistic and inspirational video, versus say, an email highlighting a user’s stats.

Campaigns 139

Campaigns Case Study Case Studies Stats 139

Optinmonster

AUGUST 4, 2021

Discover how they increased conversions and grew their email list exponentially in this case study. Podbike shared their experience and stats with us. It helps you target visitors at the right time and the right place to encourage them to sign up and skyrocket your lead generation. That’s exactly what PodBike did.

Case Study 87

Case Study Case Studies eCommerce Ethics 87

SmartBug Media

AUGUST 14, 2020

If your customer success team has recurring discussions with your end users, use these discussions as an opportunity for your account managers (or customer success managers) to introduce new products, betas, case studies, and functionalities that your end users can explore. Collaborative campaigns don’t have to end with your employees.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Top AI Statistics 2024 Financial AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. See how we can help. What do I need to bring to a personal training session?

Curation 86

Curation Work Management Marketing Management Service 86

Martech

AUGUST 17, 2021

“When entrants share a lot of technical data around their case studies.” “When entries prove their point with stats, graphs, and especially screenshots of GA/PPC Engine/ other paid search tech providers. – Amy Gesenhues. ” – Barry Schwartz. ” – Brad Geddes.

Paid Search Agency 114

Paid Search Agency ROAS Case Study Case Studies 114

Sprout Social

SEPTEMBER 21, 2023

Performance stats This is a big one. Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. And for our last example , note how this creator prominently displays their engagement metrics with a case study.

Media 92

Media Viral Marketing Case Studies Youtube 92