Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 20, 2011

Download a sample chapter. We found some wonderful case studies, lots of innovative people and even some very clever campaigns. The fact is that much of what works in consumer markets would fail in B2B interactions. There are plenty of opportunities to apply social media tactics, but the context is different.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth.

Research 50

Research Lead Scoring Lead Ranking Validation 50