Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

The Point

APRIL 1, 2014

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. This put the BDR in control of the campaign, eliminating any objection that marketing might be “taking over” the process. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Case studies like “ Success Story: iCharts ” are deeper in the funnel. Linda and her team are taking a different path. We’re ending our dependency on eBooks.” And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In most cases, marketing and sales teams are only able to cover a fraction of their market, and this means that only a fraction of potential deals are being closed.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. If the speaker is not from your industry, it does not necessarily mean that their point of view is not valuable (or applicable) to your situation.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Customer Experience Matrix

FEBRUARY 21, 2014

It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. As you might imagine, DemandBase offers many case studies to show how much this improves performance. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Well, each account’s journey will go through some unique phases: Awareness.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Add 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Well, each account’s journey will go through some unique phases: Awareness.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Marketing Insider Group

MARCH 3, 2011

In the purchase phase , it is all about selling points and trust: customer references, case studies and other proof points, special promotions, security and support details will all help the customer realize that they can trust you with their hard-earned cash to solve their problem. Centralizing Content.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Content Standard

SEPTEMBER 29, 2014

In combination with this feature, Marketo does the obvious by collecting lead data on downloaded assets like eBooks, case studies, research, and more. Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Anything Goes Marketing

OCTOBER 8, 2007

In this case, you need to sync up your query strings values to an object in your CRM - typically called a campaign object. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Hubspot

JULY 26, 2013

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite.

Enterprise Management 28

Enterprise Management Work Management Marketing Management Budget Programs 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Late Stage: Once you’ve built trust, offer detailed case studies and longer videos, begin to capture vital customer information. Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc.,

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Most products offer such an interface, including Marketo and Salesforce.com. I’m working on a couple of case studies for trial lead nurturing: please contact me if you’d like to receive more information on this. They can do this via the Web Services Interface. Please let me know any feedback on this article.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

MLT Creative

OCTOBER 21, 2011

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. You’ll earn loyal customers, and some of the best and most believable case-studies, as well. Some companies we work with have created customized programs for this purpose.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

MARCH 23, 2015

He''s helped brands like Mint and Salesforce.com to improve their businesses. Some good ones: " How To Generate 36,282 Readers -- and 1,000 Email Subscribers -- From Your Next Blog Post [Case Study] ". Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". Follow @sujanpatel.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. What’s left for the mid market?

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

JUNE 15, 2012

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action. Finding the Right Case Study Candidate. The "who," AKA the customer, is the most important component to a successful case study.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

Hubspot

FEBRUARY 24, 2011

So, just because you can’t, in the case of social media, precisely quantify something doesn’t mean that you shouldn’t do it. Chef Tony a Case Study. You can get to Salesforce.com. I’m not so sure that you can do that. The other benefit with SaaS is that you can get out of the IT business.

Small Business Marketing 28

Small Business Marketing Marketing Budget Budget Programs Business 28

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 5, 2012

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. Bring with you content such as case studies, testimonials, product content, pricing information, etc. After all, the goal is to sell on site.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Allocadia

APRIL 2, 2019

He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference. After some conversations with peers he discovered Allocadia, checked all the boxes, and brought it to Rutigliano. “It

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Allocadia

APRIL 3, 2019

Connecting Revenues to Investments With the global, cross-business unit marketing budget consolidated into a single platform, the next focus was linking the investment data with marketing campaign results in Salesforce.com. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Hubspot

SEPTEMBER 27, 2012

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. And lots of other things, of course -- grab our top 10 takeaways here in case you missed the conference. Everyone wants to market their product like Apple. No surprise there. And you know what? It's more relatable. People get it.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Webbiquity

MAY 23, 2017

There are more case studies and whitepapers out there than there is time to read them. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Hubspot

SEPTEMBER 2, 2011

Marketing and sales alignment is a topic I've covered often in MarketingSherpa case studies and SherpaBlog posts. He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats. He is also a guest blogger for HubSpot at Dreamforce '11 this week.

Wiki 28

Wiki Budget Programs Salesforce.com Paid Search Agency 28

Full Circle Insights

SEPTEMBER 20, 2022

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Integrate Case Study.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

JULY 12, 2021

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Integrate Case Study. Jobvite Case Study.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

JANUARY 24, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Salesforce.com (26). What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Lead Liaison

MARCH 7, 2018

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. So what I mean by that is maybe somebody downloading a very key document like a brochure or a case study. This could be prospect or leads, this could be customers, it could be partners. They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48