WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. An indirect method is to give prospects an evaluation worksheet or guide that lists only recommended criteria for making their own comparisons. Content Marketing Sales Materials'

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MARCH 11, 2014

Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. After all, it''s much easier to capitalize on the prospect''s attention once you have it than to try recapturing that attention after they''ve forgotten you. .

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120