Webbiquity

JUNE 16, 2015

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 25, 2016

Too often, content marketers miss the mark, resulting in wasted time and effort as well as frustrated sales prospects. As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. A final challenge is attribution.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. A ligned (it’s crucial to be relevant — always).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

MARCH 17, 2023

B2B lead generation is the process of finding and attracting prospects who will likely buy a certain service or product. To attract B2B sales prospects, companies use a variety of strategies to grab the attention and interest of their target audience. What is B2B Lead Generation? What is a “good” B2B Lead?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

NOVEMBER 5, 2019

Getting your message in front of the right prospects was often difficult, time-consuming, and expensive. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

SEPTEMBER 19, 2023

Affiliate sales support independent publishing. LinkedIn Lead Gen forms generally convert at a higher rate than website landing pages, for several reasons: The prospect never leaves LinkedIn. Sending prospects to a landing page on your site gives you more real estate to tell your story and “sell” prospects on your CTA.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. companies have integrated social media with their customer service, sales, or product development processes. Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 3, 2014

There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Case studies (64%). White papers (55%). Press releases (51%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. The use of keywords in content should never be forced; content that’s truly written for your target prospects will incorporate these words and phrases in a natural manner. On American Idol. Late in the season. Presentations.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

NOVEMBER 5, 2012

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Search visibility isn’t important only for prospective customers. “Pure creation is demanding.

Optimization 100

Optimization Curation PR Public Relations 100

Webbiquity

DECEMBER 1, 2015

Engaging current customers on social media is much more common that engaging prospects. And your prospective buyers—they are watching. Followers value images, videos, and case studies as the most valued content from brands on social media. They place the least value on white papers and ebooks. Think small.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

JUNE 10, 2014

Track your campaign like a case study. Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JUNE 12, 2019

Don’t make readers jump through registration hoops simply to view content that is designed to nudge them through the sales funnel. Share a case study along with a testimonial from a customer who has actually experienced the benefits of that 15%. Avoid links that are hidden behind paywalls, even soft ones. It creates credibility.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Webbiquity

JULY 17, 2018

You work with sales, content, SEO, and customer care champions to promote targeted messaging. So, unless you utilize the combined power of inbound and outbound marketing tactics , your words won’t stand out in the age of omnichannel sales cycles. Or write a case study which later gives you an idea for a bigger trend story.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Webbiquity

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. How to Create a Campaign to Get More Facebook Followers by Proimpact7. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Advertising. Does Facebook Work? by iMedia Connection.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100