Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Implementing marketing automation can effectively bridge the gap between the various technologies, and empower marketing and sales to work closely together. #2

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

DECEMBER 16, 2013

inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering. If your company is doing great things with video, we want to hear from you too!

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. A targeted, personalized social message is a surefire way to impress a prospect.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

FEBRUARY 4, 2014

Here are some tips on how to turn your videos into lead generation machines: Gate Your Video Content The simplest way to capture prospects’ contact information is to set up an email gate. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

MAY 13, 2014

MAPs not only enable us to build automated nurture campaigns and sophisticated lead scoring models, but they also help us understand the digital body language of our prospects and customers. And of course, greater engagement with a range of assets means you’ve discovered a hotter prospect with a greater likelihood to convert.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50