Remove prospect sales

KoMarketing Associates

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How to Create an Effective B2B Case Study

KoMarketing Associates

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. Enter: case studies. Step 3: Format the Case Study.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. When asked what made content memorable enough to warrant a sales call, respondents noted they want content that: Tells a strong story that resonates with buying committees (55%).

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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Sure, product demos are classically designed for the seller’s prospects. White papers – absorb knowledge about industry best practices and specific use cases. Gather Buyer Personas and Data.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. What’s more, you can even do on-demand demos so prospects can instantly view a demo without having to wait to schedule one. Online Training.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Ideally, conversion metrics can ultimately be tied back to customer and prospect behavior on the website. Sales Ready Form Submissions.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

From our case study: L-com Global Connectivity Case Study. What percentage of them become prospects? Are you providing free content or white papers? For example are we utilizing ValueTrack or other methods to isolate leads and prospects all the way down to keyword? What Are The KPI’S?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days.