Thought leadership is still dead; long live idea marketing
Chris Koch
FEBRUARY 5, 2010
It will be a case study of your offerings in use, or it will in fact be a brochure. Idea marketing is not purely about the nature of the content (Gartner’s definition sounds like it intends the output to be white paper to me). What types of vehicles (councils, conferences, white papers, social media, etc.)
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