ANNUITAS

APRIL 9, 2015

The purpose of a demand generation program is to drive revenue, not leads, and the only way to truly measure success is revenue in the form of contribution to pipeline and sales. A low conversion rate may indicate that your lead scoring model needs to be tightened or that there is a disconnect between marketing and sales.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. Lead nurturing is a hot topic right now.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

JANUARY 29, 2015

Today’s modern marketers struggle to maximize every piece of content, drive the highest conversion rates possible, increase velocity of opportunities through the sales funnel and of course, drive more revenue. Don’t assume buyers want to talk to you because they downloaded three white papers in one day. Marketing team?

Enterprise Management 100

Enterprise Management Demand Generation Buyer Personas Top of Funnel 100