Case Study and White Paper - B2B Marketing Zone

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel

5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle

Sales Cycle Practices Marketing Automation Services Buyer Personas

B2B Marketing Zone

Act-On

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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