ClearVoice

DECEMBER 18, 2023

Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs. Share examples pertaining to situations and problems your prospects already know. Sharing relevant data points and case studies. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Point

SEPTEMBER 21, 2017

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. As a sales professional or as a marketer, if you engage with a qualified prospect and that prospect doesn’t convert immediately to an opportunity, there’s every reason to stay in touch with that individual over time.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. The need for mid- and late-funnel video for sales enablement. Building a business case with video.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

WriteSpark

MARCH 11, 2014

What do you do for viewers after they''ve watched your live webinar? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Last month I was registered for two webinars during the same hour, so I left one early and joined the other late.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. This shift towards remote and automated sales is becoming increasingly common.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Launch Marketing

JUNE 15, 2022

Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. If there is no connection between what your message conveys and what a prospect cares about, there is no potential for a connection with the buyer and, ultimately, no sale. Outreach & Sales Efforts.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Quality content = quality leads. Place leads immediately into nurture.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Lead Liaison

JUNE 6, 2019

A successful sale is but the last piece of the puzzle that is the sales process. Sales prospecting is key among these steps and this article will tell you how you can nail it. Sales prospecting is, quite simply, the process of searching for potential customers in order to grow your business. Host a Webinar.

Sales Qualified Leads 55

Sales Qualified Leads Lead Scoring Lead Ranking Work Management 55

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Include at least one question-and-answer session in your next webinar.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. Include at least one question-and-answer session in your next webinar.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.)

Demand 52

Demand B2B Webinar Metrics Intent 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. However, remember—from sales to marketing to product—all departments need to be on the same page when it comes to your most important accounts. Omnichannel can be a game-changer in B2B marketing.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Launch Marketing

JULY 6, 2022

From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. To purchase a new solution, every prospect goes through a buyer’s journey. Decision Stage: This is where you execute marketing and sales tactics to drive them into selecting your solution.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

The Point

JULY 8, 2014

Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. One of the significant risks inherent in the split-off was that those prospects would react differently, or not at all, to the new brand. This presented a challenge.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

BenchmarkONE

NOVEMBER 10, 2022

We’ve already discussed marketing and sales funnels , the differences, and the various marketing funnel types. However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Webinar Funnel. The cross-sell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. Five Decisions That Impact Whether a Prospect Makes a Purchase Chitwood’s timeless advice still guides today’s salespeople. Focus on understanding the buyer’s problems, not just making a sale.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Marketing Insider Group

MARCH 9, 2020

Next, jot down what that investment has produced, such as: Sales. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Newsletter subscriptions. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Global SaaS Landing Page Best Practices Regardless of the prospect phase, the best SaaS landing pages share some common attributes. Key Tips for Landing Pages That Drive Sales Track Key Metrics.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Porch Group Media

FEBRUARY 13, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, case studies and more – all with one download. Webinar discussing the current state of email marketing and how to boost your success. WHAT YOU WILL LEARN. Download our 2020 Email Marketing Success Kit.

Email Marketing 52

Email Marketing Case Study Case Studies Webinar Metrics 52

SnapApp

JANUARY 24, 2019

Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Launch Marketing

OCTOBER 28, 2020

Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. A strategic lead nurturing campaign enables you to stay engaged with these prospects until they are ready to purchase. Although it can seem tedious at times, staying on top of your prospect’s minds can prove beneficial.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Only B2B

JANUARY 27, 2022

These are some of them: Top Of The Funnel (ToFu): This level mainly relates to digital techniques for bringing fresh visitors and prospective leads into your marketing funnel without really distressing or censoring discussions. Consider sophisticated ebooks, case studies, webinars, white papers, and other similar materials.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117