Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Lake One

OCTOBER 13, 2023

If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you. Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Porch Group Media

JANUARY 30, 2023

And then we geo-targeted a little bit around the store opening, so it was really a fully encompassed strategy. Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products. The post Case Study: Email Marketing first appeared on V12.

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Case Study Case Studies Email Marketing Studies 97

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Know the product or service you’re focusing on.

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Case Studies Case Study Studies Stats 100

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Don’t just state results without explaining how the customer got there.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

BenchmarkONE

APRIL 6, 2022

As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. Instead, they want to hear from other customers who have used your product and reaped the benefits. This is where case studies come in handy. .

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Case Studies Case Study Studies Work Management 84

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

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Case Study Case Studies Storytelling Studies 62

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Instead of followers who are primarily tech lovers, the company has gained an audience of potential users interested in their products—definitely a good thing.

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Case Study Case Studies Activities Studies 146

Martech

AUGUST 22, 2023

And they are continuing to expand their production capabilities. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader. Shifting from a product company to a solution provider: A 5-step program 1. Finish Thompson has plenty of room for future growth.

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Case Studies Case Study Studies Buy 72

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

nDash

OCTOBER 21, 2021

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Customer Targeting . Who Is Golf Avenue? Why Outgrow? .

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Outgrow Case Study Case Studies Lead Scoring 85

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved. Provide Insight with Case Studies. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Sana Commerce

JULY 16, 2023

Composable commerce architecture allows B2B businesses flexibility and customization that allows them to get the best of each of the software products they use. These individual software products are often referred to as Packaged Business Capabilities or PBCs. What is MACH architecture and how does it relate to composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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Case Study Case Studies Studies Best Practices 52

Optinmonster

FEBRUARY 21, 2020

The best email campaigns start with the best lists, so building a targeted email list should be your top priority. The end goal was to generate revenue for his 2 digital products (Backlink Blueprint and Affiliate Advantage) with the plan to launch a higher-tier video course about how to start a blog and promote it to his list.

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Case Study Case Studies Studies Opt-out 84

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 92

Case Studies Case Study Studies Work Management 92

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! So, users can directly go to the purchasing page or learn more about the product.

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Outgrow Case Study Case Studies Studies 52

OutboundView

JANUARY 19, 2024

Key Results and Metric to Lookout For For HR products and services, a standard benchmark is set between 8-12 meetings per month for each SDR. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period. On average, with all hard expenses (salaries, tools, etc.),

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Case Study Case Studies Marketing Qualified Leads Studies 36

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. They create campaigns to engage target audiences, manage crises, and secure media coverage.

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PR Paid Search Agency Advertising Agencies Ad Agencies 65

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

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Case Study Case Studies Studies Enterprise Management 54

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. The post Case study: Choozle’s advertising strategies appeared first on Choozle: Digital Advertising Made Easy.

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Case Study Case Studies Cost per Lead Studies 40

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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Case Studies Case Study Top of Funnel Studies 55