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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Democratise the tools of production â?£ Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Follow ZDNet on Twitter. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers.

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How to engage your audience with a content hub

Scoop.it

Case studies. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. As you start adding pieces to your content hub, you’ll also want to tag them for easy filtering later on. Tags in Scoop.it This will be a section with clickable tags so you can always quickly reach the piece you need: .

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. In fact, 88% said Web sites were important in helping them decide what to buy.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Improving homepage conversions with product messaging (Trello). We realized there could be an opportunity to use that video for additional product education," said Capland. "We We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Growth Hacking Examples.

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How to Write a Social Media Policy

Webbiquity

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Twitter, identi.ca, Jaiku, etc.). Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Be respectful.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.