Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Case Studies Case Study Studies Paid Search Agency 162

Porch Group Media

JANUARY 30, 2023

Each message built on the prior one and they really told a story about the journey, deciding how, when, and why to purchase their products. The post Case Study: Email Marketing first appeared on V12. The emails told a story across the different audiences. The messaging and social channels were very similar.

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Case Study Case Studies Email Marketing Studies 97

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

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Case Study Case Studies Studies Brand Identity 132

Ahrefs

NOVEMBER 9, 2022

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions. It’s best known for its straight-to-the-point, … Read more ›

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Case Study Case Studies Studies Television marketing 114

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

SEMrush

DECEMBER 31, 1969

Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.

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Case Study Case Studies Studies SEO 92

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Know the product or service you’re focusing on. Make Your Case.

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Case Studies Case Study Studies Stats 100

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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Marketing Strategy Marketing & Strategy Work Management Product 232

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Don’t just state results without explaining how the customer got there.

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Case Studies Case Study Studies Top of Funnel 120

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.

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Digital Transformation Case Study Case Studies Studies 184

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

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Case Studies Case Study Studies Peer-to-peer 108

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

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Product Paid Search Agency Planning Case Studies 243

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. Instead, they want to hear from other customers who have used your product and reaped the benefits. This is where case studies come in handy. .

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Case Studies Case Study Studies Work Management 84

Bannersnack

JULY 18, 2022

For this first experiment, we used a 15-second product video on both platforms, and some people pointed out that a product video may not be the best choice for TikTok. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0 In addition to that, at the time, we had just created our TikTok account.

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Case Study Case Studies Ads Studies 98

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison.

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Lead Capture Case Study Case Studies Conference 74

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

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Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Instead of followers who are primarily tech lovers, the company has gained an audience of potential users interested in their products—definitely a good thing.

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Case Study Case Studies Activities Studies 146

Martech

AUGUST 22, 2023

And they are continuing to expand their production capabilities. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader. Shifting from a product company to a solution provider: A 5-step program 1. Finish Thompson has plenty of room for future growth.

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Case Studies Case Study Studies Buy 78

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Case Studies Case Study Studies Validation 120

Lake One

OCTOBER 11, 2023

This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. Sales and marketing can suggest products or services based on the segment’s goals. The time people spent on the ServiceMax pages also doubled.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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Case Studies Case Study Studies Practices 114

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Case Study Case Studies Studies Marketing Management 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Case Studies Case Study Studies Work Management 101

Benchmark Email

FEBRUARY 23, 2023

As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works.

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Case Study Case Studies Studies Best Practices 52

nDash

OCTOBER 21, 2021

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

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Case Study Case Studies Studies Work Management 52

Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

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Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

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Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

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Outgrow Case Study Case Studies Lead Scoring 85

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

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Case Studies Case Study Studies Marketing Strategy 104

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

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Case Study Case Studies Studies Word of Mouth 59

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 65