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Learning lessons or lessons learnt?

Buzz Marketing for Technology

PRESENTATIONS. In effect the story teller adds layers of meaning through the indexes which is not present in the original content. This also allows pictures, URLs etc to be used as stories. Karyn Romeis : I think documenting lessons learnt has its place, too - they serve as case studies going forward. DAVE SNOWDEN.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.