Remove prospect sales
article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

article thumbnail

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The most sought after content are research reports, white papers, case studies and product reviews.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Maybe have never even had a sales job or a college-level marketing class. Tweet This! Every Cash flow.

Ning 40