FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Intermedia Cloud Communications Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. The content leans towards SEO and case studies. What to read: YouTube rolls out host-read video ads for podcasts. Facebook, Pinterest, YouTube, all the classic channels are there. Prepare to get immersed in a good way. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Buffer

MARCH 23, 2023

Not much, actually, other than the ‘Creator’ label and being YouTubers. Josh Ho, founder of Referral Rock and podcaster, thinks about niching down like this: “I agree with niching down because there are a lot of things I'm interested in that I don't write about. Time to niche down.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What’s the chance they’re going to find some post you created on LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

NOVEMBER 3, 2020

Sharing customer case studies and success stories is a win-win for everyone. In many cases, for this kind of content you don’t even need to hire a writer – you can simply interview your clients or customers and publish the interview as a written article, podcast, or video. Source: [link].

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. It also enables you to build trust with your ideal customers by offering continual value.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Crafting Case Studies. Why are case studies effective? To show that, the business provides case studies with proven outcomes.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Convince & Convert

NOVEMBER 19, 2014

If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure that you know what your own benchmark is, you are asking the wrong question. Show me evidence that other companies like ours are doing this.”

Case Study 135

Case Study Case Studies Advertising Benchmark Marketing & Strategy 135

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outgrow

AUGUST 13, 2022

We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! ?. Tim Soulo: So the Homepage Copy was a public case study more than anything else. Those successes of YouTubers and the fun things that they are doing and their creativity.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Convince and Convert did a podcast recently about this shift to platform-centric content and about LinkedIn video in particular with Allen Gannett, author of The Creative Curve and founder of TrackMaven.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

New North

AUGUST 14, 2023

Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series. These related pieces, such as blog posts, videos, podcasts, or micro-events, are connected to the core theme, creating a cohesive and interconnected content ecosystem.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Convince & Convert

NOVEMBER 19, 2014

If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure that you know what your own benchmark is, you are asking the wrong question. Show me evidence that other companies like ours are doing this.”

Case Study 85

Case Study Case Studies Advertising Benchmark Marketing & Strategy 85

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Case Studies and Testimonials. Videos are super engaging.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

B2B Digital Marketer

FEBRUARY 15, 2024

Plan a mix of formats, such as blog posts, whitepapers, webinars, and case studies, to engage your audience at different stages of the buyer’s journey. These actionable steps provide a comprehensive roadmap for integrating the critical insights from our podcast discussion into a business or marketing strategy.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Convince & Convert

FEBRUARY 17, 2016

Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. Influence Pros: the podcast for real people doing real work in influence and advocate marketing.

Advertorials 97

Advertorials Best Practices Paid Search Agency Broadcasting 97

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Their branded how-to videos are also very well done and are hosted on its site in addition to content channels like YouTube.

Examples 52

Examples Brand Identity Branding Content Marketing 52

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Jay is the founder of [link] and host of the Social Pros podcast.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Valasys

NOVEMBER 21, 2022

Depending on their goals, companies can integrate content with their marketing channels in various ways including newsletters, social media , blogs, case studies, whitepapers, email, and many more. Over the past few years, podcast listenership has been booming.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Podcasting.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Case studies. Write a detailed case study about your event speakers and their achievements.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Convince & Convert

DECEMBER 1, 2015

Sigstr (a sponsor of our awesome Business of Story podcast ) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. YouTube Video Cards. He even created the definitive blog post on how to create, use, and measure Youtube video cards (which are free, by the way).

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Convince & Convert

FEBRUARY 18, 2015

very interesting case study here about Shazam iBeacon program with Office Depot ). JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. ” It allows you to get to those real-time relevant offers without having to download a specialized app.

Mobile Marketing 143

Mobile Marketing Advertising Agencies Paid Search Agency Case Study 143

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Record an interview and turn it into a podcast. Get some video of you speaking and put it on YouTube.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Hubspot

FEBRUARY 6, 2020

Disney+ , HBO GO , even YouTube TV. Create a case study. Create a case study and use that to tell the story of a satisfied customer. Plaut said, "We worked with our partner to create an amazing case study. Let's reference all of the streaming services that are coming out. The name sticks out.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

ConvertKit

AUGUST 4, 2021

Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. One or more links to your other platforms (blog, YouTube, social media). Links to other platforms: blog, YouTube, TikTok, and Instagram. YouTube for [type of content].

Examples 145

Examples Newsletter Template Landing Pages 145

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Please Support Our Sponsors.

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Jay is the founder of [link] and host of the Social Pros podcast.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Envy

JANUARY 28, 2018

YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot YouTube channel overflows with guides, case studies, how-tos, weekly podcasts, case studies and customer testimonials. 73% of B2B marketers say video positively impacts ROI.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Oktopost

JUNE 14, 2021

Podcasts and podcast sponsorships. Case studies delving into a topic. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . Types of demand generation content will include: Social media posts or stories (sometimes sponsored). Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Don’t neglect the insights provided by YouTube Analytics.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52