B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

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Case Study Case Studies Studies Marketing Management 52

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12.

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Case Study Case Studies Advertising Funnels Top of Funnel 52

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. How to Measure Podcast Contributions to Revenue.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

Confessions of a B2B Marketer

JANUARY 24, 2024

Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

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Case Study Case Studies Account Based Marketing ABM 52

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

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Case Study Case Studies Studies Marketing Websites 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. E-commerce Marketing - Case Studies . Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

Industrial Marketer

FEBRUARY 22, 2022

Why are manufacturing case studies so important? Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer. Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer.

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Case Study Case Studies Studies Marketing Prospects 52

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

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PR Public Relations Broadcasting Case Study 52

Leadspace

JUNE 20, 2019

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast. The Science of Social Media.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Outgrow

FEBRUARY 8, 2024

We recently interviewed Sairah Ashman for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Sairah and here’s what we discussed about- 1. Sairah Ashman: Great to be here. Don’t have time to read?

Outgrow 52

Outgrow Business Work Management Advertising Agencies 52

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. Fast-forward to the 12:30 mark to hear this case study.). Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. Read on for more of what they covered.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

B2BMarketing.net

DECEMBER 1, 2023

In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. To hear from our other ‘B2B marketer of the year’, check out Ryan’s podcast to learn about his thoughts on ABX: b2bmarketing.net/latest-podcast/t…kel-ryan-almond/ Want more?

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

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Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

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B2B Marketing Marketing Management Broadcasting B2B 55

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Bonus: You can also watch the interview I had with Dan Shure on the Evolving SEO Podcast , where I breakdown this strategy in great detail.

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Case Studies Case Study Paid Search Agency SEO 49

Varicent

MARCH 5, 2024

In this blog, I’ll recap some of the insights shared in the episode, including: Sales Performance Management Tools Over the Past 20 Years Sales Performance Management Transformation: Case Study What’s Next? You can listen to the full episode on Spotify or Apple Podcasts.

Planning 52

Planning Case Study Case Studies Linkedin 52

Crimson Marketing

JANUARY 27, 2014

HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards.

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Paid Search Agency Case Study Case Studies Companies 98

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Crimson Marketing

AUGUST 7, 2014

Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales. Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

SEPTEMBER 30, 2014

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. The post David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast] appeared first on.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

NOVEMBER 17, 2014

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Crimson Marketing

NOVEMBER 10, 2014

Real World, Real Time: Lance shares a real world case study where a Host Analytics client changed their financial review model from quarterly to weekly, and now uses their marketing intelligence of leading sales indicators to make decisions on everything from travel expenses to marketing spend to hiring decisions.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Tiecas

MARCH 11, 2024

As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

SEPTEMBER 16, 2020

Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Stories are an excellent way to package case studies down into bite-size snippets. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? Welcome to the Marketer Of The Month blog! . The Rapid Fire Round!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80