ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. From there, break down the guide into chapters or sections. Subject matter expertise. Type of content.

SME 64

SME Content Trade Show Case Studies 64

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

The Point

MARCH 13, 2013

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Tiecas

OCTOBER 30, 2023

I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Use newsletters to show a synopsis of your content to get their attention and then drive them to your website or blog to read the full content. There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hinge Marketing

OCTOBER 22, 2020

Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. In some cases, study sponsors can even wield a little influence in what a question or two covers and how they are phrased.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ViewPoint

JANUARY 26, 2012

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Optinmonster

SEPTEMBER 30, 2022

It usually works well if you want to invite a prospect to an event, expo, or trade show. This is the perfect opportunity to share customer testimonials, reviews, and case studies to put their minds at ease. This subject line pairs well with data and case studies. Time to chat?”. Name], you’re invited!”.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

The Point

NOVEMBER 15, 2010

A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company. Take advantage of it. Lead source.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Content Standard

NOVEMBER 6, 2014

Twenty-three percent of respondents said videos produced a high number of leads, on par with surveys—which were also at 23 percent—and ahead of product demonstrations, tool kits, and white papers. Case studies ranked least effective for producing very high numbers of leads.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Video Marketing 40

Marketing Insider Group

AUGUST 3, 2015

ad size, commercial length, trade show booth size, etc.). Or in the case of media relations, an editor had to be pitched (or begged) to gain exposure. pricing, testimonials, case studies, etc.). For ages, marketing was constrained by space limitations (i.e. Slow down! Consideration.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study?

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan. If not this is an opportunity for reduced costs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan. If not this is an opportunity for reduced costs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Your content should be case studies that show how others trust you and how they have implemented your solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Have a content and promotional plan for your webinar, virtual trade show, and online events. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hinge Marketing

MARCH 28, 2016

By showcasing you work in presentations with your client, developing compelling case studies, profiling the successes of clients on your website, or publicizing high profile engagements. Have in-house experts speak at conferences and trade shows. High-profile experts draw referrals.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Attendify

APRIL 25, 2018

If something changes, it’s an easy fix in comparison to something printed on paper. Read the full Google Case Study HERE. Attendify is the only event technology platform that helps you elevate the entire attendee experience at conferences, trade shows, exhibitions, corporate meetings and other events.

Trade Show 28

Trade Show Conference Comparison Amazon 28

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. In many cases, we’re charging too much for our content and in other cases not enough. If you download two white papers a week for a month, you should expect a call from a salesperson. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. In many cases, we’re charging too much for our content and in other cases not enough. If you download two white papers a week for a month, you should expect a call from a salesperson. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Metadata

SEPTEMBER 1, 2022

Webinars, live streams, giveaways, trade shows, and virtual events — these are all events that offer you amazing outreach opportunities. During this phase, customers browse your case studies and white papers looking for specific benefits.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. Customer case studies. Blog posts and other articles. Slideshows or other similar presentations. Videos and podcasts. The ability to decipher trends is no longer enough.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. As part of the external brand launch, our team designed a jaw-dropping trade show booth experience that brought the spirit of the BigBear.ai brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for).

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Hubspot

MARCH 29, 2017

While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. These emails can direct them to ebooks, guides, consultations, and case studies that convince them that you can meet their needs.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100