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The 5 Top Media for Cold Prospecting

ViewPoint

One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. 2) Email services – Julie Katz at Forrester writes about this group.