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Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. Skill of the interviewer.

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B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. Content Marketing. Sales Materials.

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Decision Makers Like Details

WriteSpark

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

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Decision Makers Like Details

WriteSpark

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

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Decision Makers Like Details

WriteSpark

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

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New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

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The Value of LTRs with Freelance Copywriters

WriteSpark

Consider your favorite writer not only for new projects, but also recurring projects such as case studies, blog posts, and email newsletters that always seem to be “lost in the shuffle” of more immediate tasks and deadlines.