prospect sales 
Only B2B
FEBRUARY 28, 2024
Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.
The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
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SmartBug Media
APRIL 4, 2022
As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. What Is Intent Data?
Adobe Experience Cloud Blog
MARCH 22, 2018
AI technologies are also creating key internal opportunities that drive better alignment between marketing and sales resulting in an increase in revenue and a healthy pipeline. Let’s look at five ways AI can help marketing and sales continue to tear down silos. Support Sales with Relevant Customer Experiences.
Webbiquity
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like? New customers.
Lake One
NOVEMBER 19, 2020
And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. What’s the doorway between your prospects, your brand, and a potential sales opportunity? Misalignment of Sales and Marketing.
Walker Sands
JULY 16, 2019
Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.
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