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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

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Mastering the Marketing Case Study: 7 Best Practices

Square 2 Marketing

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

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Goodish Agency’s InVideo Case Study

Goodish Agency

This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.

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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. This is unfortunate because it is a necessary conversation.

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The Retailer’s Playbook for Customer Acquisition

We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market. Download now!

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The Marketer’s Guide to B2B Swag Strategy

Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! But smart swag is different.

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The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.