Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Marketing Insider Group

JULY 14, 2020

Not every business needs to market on Snapchat and LinkedIn. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing & Strategy 307

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 307

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. That group is different for every vertical market. Give to get.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. YouTube videos. LinkedIn videos. YouTube: 16:9 or 4:3 ratio, 854 x 480 pixels, 12 to 360 seconds, audio on by default. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Vertical Video. comScore ].

Video Marketing 150

Video Marketing Campaigns Ad Frequency Youtube 150

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Single Grain

MAY 24, 2023

8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. YouTube still reigns supreme as the primary ad space for video ads. In contrast, it’s generally reasonable to expect a conversion rate of 5% across all verticals for Google Ads. 9) 92% of marketers in the U.S.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Vidyard

SEPTEMBER 11, 2019

A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. LinkedIn Video Length. We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. YouTube Video Length. Case Study Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

FEBRUARY 19, 2021

LinkedIn Video Length 1.4 What is the Ideal YouTube Video Length 1.5 Case Study Video Length 3.6 A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. How Long Should Videos Be on Social Media? Instagram Video Length 1.2

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” They’re like little case studies that you can use to educate yourself. There are a lot of huge, hour-long playlists on Spotify or even YouTube, and it all kind of blends together. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion internet users.

Paid Content 52

Paid Content Statistics PPC Privacy 52

KoMarketing Associates

OCTOBER 6, 2014

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. Areas of Distribution.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. The most critical data, in this case, is the headline. What Is a Landing Page? First horizontal swipe.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

nDash

JUNE 23, 2021

YouTube thumbnails and channel art. Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Many marketers use sites like LinkedIn and Medium where they can self-publish while simultaneously growing an audience. Infographics.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Single Grain

JULY 27, 2021

Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Specifically, Facebook released a case study showing that adding Stories to Feed campaigns drove a 21% increase in brand engagement for the campaigns they analyzed. . Combating Rising Facebook Ad Costs.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Ontraport

DECEMBER 10, 2019

The online tutorial giant has since been sold to LinkedIn for $1.5 Are there many YouTube videos on the subject? Case studies. Content vertical: Members get access to content that is unique to each area of your site they have purchased. Are there many popular Facebook groups, blogs or conferences on the subject?

Paid Content 52

Paid Content Lead Ranking Content Work Management 52

ConvertKit

APRIL 2, 2021

He did the standard activities to promote his newsletter: send an email, then repost across Facebook, LinkedIn, and Twitter with a simple link drop, but that was it. I appreciated the focus on a single vertical and on just getting emails out. Khe moved his email list to ConvertKit within the year. Image via RadReads.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Vidyard

MAY 1, 2020

YouTube Video 2.2 LinkedIn Video 2.4 YouTube Video. YouTube is the world’s second largest social network, the second largest search engine, and the only place where videos are the primary form of communication. On their YouTube channel, mobile VPN provider NetMotion Softwarepulls stunts like Skyping from space.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Martech Advisor

JANUARY 22, 2020

Case studies. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. For example, you can use YouTube or IGTV to upload long-form content and Facebook, Twitter, and Instagram to post nuggets of the main video. Whitepapers. Research reports.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. That’s why you need to know what’s going on from your user’s point of view. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

OCTOBER 17, 2016

source ) LinkedIn LinkedIn is known as the social network for business. If you're in the B2B space, LinkedIn is a must. However, even B2C companies can get value from LinkedIn depending on your target audience. How Social Media Marketers Use LinkedIn The way you use LinkedIn will depend on your goals.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Biznology

DECEMBER 2, 2014

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Single Grain

MAY 5, 2022

SaaS content agencies can create all kinds of content on your behalf, from YouTube videos to Facebook advertising campaigns, all while making sure you get the best possible ROI. Learn More: Vertical SaaS: The Future of SaaS Is in Niche Industries. Without it, you simply can’t make an impact on your audience. 3) Simple Tiger.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Vertical Measures | Paid Media Supervisor. . . Vertical Measures | Paid Media Supervisor. . . Interactive Quiz Case Study.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study. So I’ve just pulled up my signature here. Dan: You nailed it.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

seo.co

DECEMBER 8, 2020

Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. But you have to think vertically, horizontally and every other way but straight forward. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Vidyard

MARCH 8, 2021

YouTube Video 2.2 LinkedIn Video 2.4 YouTube Video YouTube is the world’s second largest social network, the second largest search engine, and the only place where videos are the primary form of communication. YouTube users often find videos by searching Google or searching YouTube’s social media video app.

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Stories: Ephemeral vertical content that appears in 15-second clips. For in-feed posts, Facebook recommends vertical or square video.

Video Marketing 141

Video Marketing Verticals Thought Leadership Content 141

Webbiquity

JUNE 4, 2013

Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” So what’s a marketing manager, PR professional or SEO specialist to do?

Paid Content 100

Paid Content Tactics SEO Tips 100

Vidyard

SEPTEMBER 23, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3. Retaining Chapters When Publishing Vidyard Videos to YouTube 4.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3. Retaining Chapters When Publishing Vidyard Videos to YouTube 4.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Instead of asking my what I think about (insert buzz term), I’m going to answer “why not pull your own data so I can give you a real answer in your actual vertical?” @TheCoolestCool #MozCon. fighto #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28