Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vidyard

MAY 1, 2020

LinkedIn Video 2.4 LinkedIn Video. LinkedIn can now safely be called a video-friendly social network. On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Contents 1. TikTok Video 2.8

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Invest in case studies. Enter case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. It’s important not just to buckle down on content creation or case studies. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Product names. Target audiences.

ROI 91

ROI Effectiveness Planning Content Marketing 91

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Anna Cottrell. Hi I’m Anna! Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Martech Advisor

MARCH 9, 2020

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Strategic-IC

SEPTEMBER 23, 2020

Linkedin is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Vidyard

SEPTEMBER 11, 2019

LinkedIn Video Length. We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. LinkedIn’s viewers aren’t your standard social media surfers: They’re professionals at work with more time to digest. Case Study Video Length. YouTube Video Length.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

KoMarketing Associates

OCTOBER 6, 2014

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. Areas of Distribution.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Vidyard

MARCH 8, 2021

LinkedIn Video 2.4 LinkedIn Video LinkedIn can now safely be called a video-friendly social network. On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Contents 1. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Terminus

OCTOBER 29, 2021

Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). If you’re interested, you can take a deep dive in this ABM campaign case study. Overview of the Three Campaigns. Creative Direct Mail Outreach.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. You can create overview videos for each vertical or product line you offer. Content marketing platform Uberflip gives webinars a second life by uploading them to LinkedIn SlideShare. Case Study Videos (a.k.a.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Convert

OCTOBER 18, 2022

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. Test Everything. By Jonny Longden of Journey Further.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

ClearVoice

SEPTEMBER 8, 2021

For a quality Pin, creators should have the following: A compelling vertical image. Compared to other platforms, a tweet can last on average 15-30 minutes, a Facebook post 90-minutes up to 6 hours, while LinkedIn and an Instagram post can retain their shelf-life for an average of 24 hours. Brand-building Pinterest case study.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Vidyard

FEBRUARY 19, 2021

LinkedIn Video Length 1.4 Case Study Video Length 3.6 LinkedIn Video Length We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. LinkedIn’s viewers aren’t your standard social media surfers: They’re professionals at work with more time to digest.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 72

Marketing AI Advertising Agencies Planning Broadcasting 72

Launch Marketing

FEBRUARY 26, 2020

A pro tip to get the reporting thrown in: in exchange for reporting, offer to be available for a case study after the engagement (or if the engagement is on-going, 6 months in). It may seem obvious and it may seem basic, but be sure you understand what your marketing team is saying when they talk about campaigns.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Pam Didner

NOVEMBER 5, 2020

Case studies. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

ClickZ

NOVEMBER 22, 2019

Case study. Case studies. Allows you to connect with 100 cloud-based apps – GitHub, Freshdesk, Google suite, Insightly, Jira, LinkedIn, MailChimp, Salesforce, Office 365, and many more. You can also get use-case metrics like direct sales numbers, sources of traffic, and more. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Marketing Graham

FEBRUARY 9, 2021

Content about your customers is Vertical Content , content about your customer’s customers is Horizontal Content. Case studies are often overlooked as a form of content marketing, yet they are very useful. The Candidate Report will give them insight into the needs and attitudes of their audience. Both reports are valuable.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 52

Strategic-IC

SEPTEMBER 23, 2020

LinkedIn is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Inbox Insight

FEBRUARY 3, 2021

The awards have been divided into 8 categories, covering 4 key verticals. This resource brings to life the value of ABM through real-life case studies and expert opinion from contributing partners. Brand Award Categories include: Best IT Content Best Marketing Content Best HR Content Best Management Content. HelloSign.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Oktopost

APRIL 9, 2019

These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations. Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

nDash

JUNE 23, 2021

Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Many marketers use sites like LinkedIn and Medium where they can self-publish while simultaneously growing an audience. LinkedIn: Tuesdays and Wednesdays at 9:00 AM.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ?

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. You can create overview videos for each vertical or product line you offer. Learn From the Pros Content marketing platform Uberflip gives webinars a second life by uploading them to LinkedIn SlideShare.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. At present, every dollar spent on LinkedIn campaigns is automatically written into Allocadia and the PR/PO is updated.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52