Trending Sources

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

But what would that content be?  To do this the sales team first looked at available AT&T solutions that were best suited to the customer’s vertical market. approached LinkedIn in a similar fashion by using well-established methods to find people in our customer base who performed the functions most likely to hold budget for the solutions we were targeting. It’s true.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well. Final Thoughts.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Case studies. Nearly 80 percent of respondents said case studies were moderately to extremely influential in their decision. Since case studies are so valuable, you want to make sure and get the most impact you can. In the excitement of getting a customer who’s interested in doing a case study, it’s easy to forget to be strategic. Tweet This!

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections. Why not tap into the millions on LinkedIn each day? 7. One of these topics was a discussion on the most reliable ways to deliver your content.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Determine which content assets are most valuable to your ideal persona, such as blog posts or case studies. Think again.

Smart Salespeople: Power Network Map

Your Sales Management Guru

Do they fit your vertical focus? Do you have existing Case Studies that fit their need? Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. If you aren’t doing this now, make it part of your active sales activity planning session.

Trade Shows Part 2: How to Pick Events

B2B Marketing Unplugged

And when we are questioned, we come up with such great responses as “well, we always go”, “it’s a great place to meet with customers”, “it’s the main event in [insert vertical here] industry”. Are any of our customers available to present a case study with us? All Trade Shows B2B marketing branding business travel case study events Hand-Wringers hospitality suite KPI linkedin media relations metrics press room product launch product management product manager Sales sponsor sponsorship trade shows visibilityThe Hand-Wringers hate events. How many closed?

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance. Here are three excellent networking case studies to demonstrate this. We live in such an amazing time!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

Which Social Network Should You Advertise On?

Hubspot

Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. Unlike LinkedIn, it’s a very cost-effective option.

Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”

Content Standard

Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. For example: in a case study, IBM’s social selling initiative improved the company’s sales by 400 percent. But Web 2.0 Marketing Social Media

Where’s your marketing plan? The most important marketing tool.

Fearless Competitor

company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. online and off-line, sales oriented or vertical, which includes a promotion for the sales team and the end users. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Education. Location.

Plan 96

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the  different types of customers that are relevant for each of  your  vertical markets 8. Case Studies are always popular to write about and not just your own 17. 90 Tips To Make Your Blog Rock 1. Thanks!

Tips 62

The 25 Best Social Media Books of 2011

WindMill Networking

” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” And because the author Michael Brito is well entrenched in Silicon Valley, having worked for such firms as HP and Yahoo, he draws on his own personal experiences to deliver concrete examples and insightful case studies to help businesses be social even behind a firewall.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

5 Lead Generating B2B Website Trends

Hinge Marketing

The responsive version of the site also stacks the blog posts vertically so that scrolling is natural and doesn’t require mobile users to zoom in or scroll horizontally. 4) Pop Up Offers. Video case studies and testimonials are a great way to showcase your firm’s clients as well as successful projects that your firm may have completed. On Google+ or LinkedIn?

Helpful Hints for the Clydesdales of B2B Content

B2B Marketing Unplugged

Put in a sidebar with a case study about a real customer — yes, your customer, using the real product, which you refer to only in its most generic sense. Go vertical, not horizontal — while the same machine may be used to shred tires and dismember fruit, the guy running the marmalade factory wants to hear from the jam industry, regardless of how much his product may taste like a Goodyear. Content Marketing B2B marketing bizmarketer C-Suite content marketing Elizabeth Williams F-Word Hand-Wringers linkedin PowerPoint Web Lord Web Lords white paper white papers

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Gareth Owen presents 10 important elements for on-page SEO, though he acknowledges that “perfect” may be stretching things a bit (“It’s worth noting that the ‘perfectly optimized page’ above won’t be perfect for all verticals, or for all brands – not everyone has the ability to add customer reviews to their product pages”). Create link-worthy content.

You Can Grow Your Business with Social Media. Learn How Here.

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. Google.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site." Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. What is a reasonable conversion expectation from click to form fi.

SEM 23

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” To determine if you have the right messaging, ask people outside of your company and industry to view your site. You can always have a link to your LinkedIn profile to get the essential but boring details out of the way.

FAQ 27

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

Shortly after Tiger comes out, 0.0001% of webmasters worldwide will scream bloody murder, and at least three case studies will come out claiming Tiger actually affected 47% of the web. Art Enke is the Director of SEO at  Vertical Measures , a Phoenix- based search, social, and content marketing company. Their answers may help you prepare and ramp up for the coming year.

SEO 43

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. An About.com study found that 72% of people use search to gain particular information. BUT …. SHARE!

SERP 24

Jeff Ogden of Find New Customers helps you grow your business with social media at the BMA NJ Social Media Symposium

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. Google.

SMS 9

How to Grow Your B2B Business Using Social Media

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. Google.

SMS 9

Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

B2B Lead Blog

This is executed through earned media like Google searches and content sharing, as opposed to paid advertising on social sites like LinkedIn. 8:45 – Case study of how Delivra, an email-marketing services provide, developed an inbound strategy that pulled in 70 percent more leads and doubled revenue in one year. View and download slides via SlideShare. Both are valuable.

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure. Is Your B2B Marketing a Tactical Hodge Podge?

5 B2B Social Media Posts to Wrap-up the Week

Social Media B2B

Is LinkedIn Finally Ready for Social Media Marketers? With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. Yes, LinkedIn has “Groups,” but they have always driven far less traffic, engagement and brand awareness than Facebook pages or Twitter—and as a result, LinkedIn has always been a something of a second-tier destination for tactical social marketing. Why Companies Need to F-R-E-E Their Case Studies.

Generating Leads from Your Homepage

Client Bridge

Include multiple testimonials from current customers, case studies or video testimonials. You can also offer content targeted to specific roles, vertical markets, or product applications. having share/like buttons for Facebook, Twitter, LinkedIn, etc.) generates more than 10 percent of all internet traffic and 31 percent of referral traffic, according to a recent study. The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. User generated content is even more effective.

10 Data Points You Need to Convert More Customers

Hubspot

Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. 4. For example, if a lead has visited your product or case study pages, this is a good indication that the lead might be closer to a sale and thus ready to be nurtured with content and information that is more product-focused. 8.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. So here’s a rough draft video case story about… Read more… Doug Kessler | January 14th, 2008 | 5 comments Building a case: structure before style If you’re marketing fabric softener, beer or perfume, you’re in the business of manipulation. Come and get it! Come and get it! World&#. 

Paper 12

B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. He regularly discusses current digital marketing issues  on his personal blog. 9:45 am to 10:45 am – LinkedIn for B2B. LinkedIn. of America.

Learn to Grow Your Business with Social Media at tomorrow’s BMA-NJ Social Media Symposium

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. He regularly discusses current digital marketing issues  on his personal blog. 9:45 am to 10:45 am – LinkedIn for B2B. LinkedIn. of America.

Keynote Address at the BMA-NJ Social Media Symposium to be delivered by Jeff Ogden of Find New Customers

Fearless Competitor

You have a LinkedIn account. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. Google.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Top 100+ Link Building Resources by Vertical Measures Blog. Case Study: I Listened to Google and I Failed by Graywolf’s SEO Blog. This case study puts Google’s linking advice (see post above) to the test. Share this on LinkedIn. Nine Tools for Your Link-Building Toolkit by ClickZ.

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Who is following you on Facebook, Google Plus, Twitter, LinkedIn, and so forth? Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training. Most communication with partners is done vertically from a top-down approach. Provide Training.

How to Build New Revenue in Your Account Base

LeanData

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. com, community, LinkedIn, Twitter, and other social activity) to help you determine where your target audience spends time online. Plan marketing initiatives around horizontal role and vertical industry content programs. As recently posted on Marketing Profs: How to Build New Revenue in Your Account Base. Customer references. Read more! .

5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. Tips To Engage and Reengage Email Subscribers Good for you! What do we do?

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Branding is an expense item like the rest of marketing. Definitely not.”