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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

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AI in B2B Sales and Marketing: Uses and Case Studies

Lake One

Generative AI tools can repurpose your message, automatically adapting it to a different audience. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

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Navigating Using SDRs When Selling Into HR: Insights, Strategies and HR Case Study

OutboundView

Increased Email and LinkedIn Traffic : Post-COVID, there’s been a surge in email and LinkedIn communications. Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. On average, with all hard expenses (salaries, tools, etc.),

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

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When is the Best Time to Ask for Case Studies?

nDash

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.