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How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant.

Tactics 100
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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot

Do they have the company size, location, and vertical of all their prospects or clients? Collecting customer stories is also helpful for creating case studies and testimonials for your sales reps. During periods of slow business, you can analyze the contacts in your CRM and examine the performance of your sales team.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients.

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Sales Pipeline Radio, Episode 184: Q&A with Edward Roberts @DISTIL

Heinz Marketing

I think it’s a journey and we’re still going on it, but it’s, our first foray was say let’s create content that focuses on that industry and see if we can be more successful and really developed some more sales within the vertical. Matt Heinz: So let’s take a step back for a second.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.