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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP).

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Invest in case studies. Enter case studies.

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4 ways to advance your agency with your social media strategy

Sprout Social

A brand’s reputation oftentimes stems from the reputation of its social media, so a sparse profile doesn’t inspire a lot of confidence. Maybe it’s your experience working within a niche industry or vertical. In addition to sharing your case studies in a typical social post, consider these options as well.

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How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

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Wednesday Writer Roundup: Finance, Education & More

nDash

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Simply check out my nDash profile. Anna Cottrell. Hi I’m Anna!

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How Advertisers Can Determine Whether a Company Is Truly AI-based

Martech Advisor

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.