The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 143

Research Loyalty Case Studies Communities 143

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? So is every new product launch thereafter.).

Marketing Budget 287

Marketing Budget Enterprise Management Work Management Sales Management 287

Martech

SEPTEMBER 11, 2023

Dig deeper: Why we care about AI in marketing Anyone can play AI tools now exist that anyone can use, and instead of operating behind the scenes, these tools are creating works of art that are front and center. ” I hope that it will open your mind to the power of these tools and help you put them to work for you and your organization.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers.

Social Media 98

Social Media Work Management Campaigns Marketing Management 98

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. With content marketing. Quick Takeaways. This one’s a given.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. New product tutorials or walkthroughs. Even LinkedIn is slowly rolling out live streaming. Live Streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information. You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaigns 89

Campaigns Work Management Content Transparency 89

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings. Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

ViewPoint

JULY 26, 2018

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. Case studies. She has what she needs for the case study. A new white paper is also in the works. E-books and white papers. Email blast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

The Lead Agency

MAY 18, 2022

Through contributing to SEO these videos can improve rankings and attract potential customers searching for your product, service or brand. At the top of the funnel stage (awareness), buyers go from being unaware of an issue to recognising the brand or product and understanding how they can fix a problem that they have.

B2B Marketing 62

B2B Marketing Top of Funnel Marketing & Strategy Video Marketing 62

Directive Agency

APRIL 15, 2022

In other instances, each solution is guided by separate teams that rarely work together to collaborate. Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media).

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Offering a Free Webinar. Picking a Topic For Your Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? So how can you use your company’s page on LinkedIn to see real success? Build your brand. Recruit new talent.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

The Lead Agency

MAY 18, 2022

Through contributing to SEO these videos can improve rankings and attract potential customers searching for your product, service or brand. At the top of the funnel stage (awareness), buyers go from being unaware of an issue to recognising the brand or product and understanding how they can fix a problem that they have.

B2B Marketing 62

B2B Marketing Top of Funnel Marketing & Strategy Video Marketing 62

Envy

JANUARY 28, 2018

To market a product to a highly technical audience, a deep understanding of the underlying technology is essential. Marketing ‘fluff’ is not going to work here. 75% of business executives watch work-related online video on a regular basis. And for a good reason. 73% of B2B marketers say video positively impacts ROI.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Huptech Web

DECEMBER 2, 2022

Customers can trust a brand only when they feel it is authentic and has a good experience with its product and service. From product reviews on the brand’s websites to posts on social media platforms, UGC can take many forms and generate meaningful customer interest even without direct involvement from the brand. Social Media.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Content Marketing Institute

DECEMBER 27, 2018

As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos. First, stop creating tons of testimonials and case study videos with absolutely no tension, no curiosity gap. Andrew used an example from Ice Road Truckers, but any reality TV show would work.).

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Watch the video case study and read more about HubSpot’s story. Zycus: Drives Quality Leads and 6.6x ROI with Video.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

SpotMe Blog

SEPTEMBER 15, 2022

Think of your event as a product. You don’t just promote your product once and then sit back and watch the magic happen. And it works a treat for virtual and hybrid events. Speed up content production & maximize ROI. Your default choice if you want to repurpose your event recording after your event may be YouTube.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Excelsior Research

JUNE 28, 2021

In this fast pace life, where people juggle between jobs, classes or Work from home; for moment of distraction they log on to internet and enter the world of tremendous possibilities and entertainment. Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Televerde

DECEMBER 14, 2020

Determining the lead source is also an essential part of lead management and allows you to track them throughout the customer journey so you can analyze what is working within your marketing strategy. Lead generation LinkedIn ads. YouTube ads. The truth is, your top lead sources will depend on your products and industry needs.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice. Videos Are the Best Approach to Product Demonstrations.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Watch the video case study and read more about HubSpot’s story. Zycus: Drives Quality Leads and 6.6x

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65