The Three Biggest Mistakes Companies Make with B2B Websites
Online Marketing Institute
NOVEMBER 10, 2010
Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.
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