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How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. Through the Coupa integration, a purchase request (PR) is raised and the PO is generated.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure.

Tactics 100
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The Three Biggest Mistakes Companies Make with B2B Websites

Online Marketing Institute

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

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Sales Pipeline Radio, Episode 101: Q&A with Ryan Bonnici

Heinz Marketing

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). And another thing I want to spend some time talking about today is just how G2 Crowd has been really, really smart about leveraging some of that content for PR purposes. And you’ve been getting a lot of PR for that.