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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. We need a brochure.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Even internal teams have blind spots when it comes to customer research. We had no prioritization framework and we had no research being done except basic Google search[es]. He spent time learning from content creators on LinkedIn and what their approach was. And it paid off. John You’re surprised all the time.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Create a compelling offer to lock-in your current customers for a longer term. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100
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4 Campaign Ideas to Take Your Starter-ABM Strategy to New Heights

Terminus

Think: new product announcements, case studies, or downloadable content. Lock in on the platform that will tell your story. Monitoring competitor search queries per your key accounts, you can also prioritize outreach based on companies who are researching competitors. The finale of the latest and greatest show?

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

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How to Sell Subscriptions in 2023: Guide to Grow Your SaaS Business

Unbound B2B

The subscription-based businesses can run at cheaper rates. According to a study , 75% of businesses will be subscription-based by 2023. SaaS subscription-based businesses generate more revenue than other business revenue models. Creating a subscription sales strategy requires customer knowledge and market understanding.

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How to Create Your Content Strategy From Scratch

Contently

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Study your audience. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I I push back.