The Point

FEBRUARY 5, 2010

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. nurturing and cultivating contacts over time so those contacts remember the client’s brand when the need arises.

Lead Nurturing 100

Lead Nurturing Rules Leads Lead 100

LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. This is one example where content can drive segmentation.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JULY 1, 2019

If this finding is true, and genuinely indicative of a larger trend, it could have major ramifications for the way in which B2B demand marketers manage leads. Now, I’m not about to advocate that we all dismantle our lead nurturing. Sales Alerts. Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JANUARY 19, 2015

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

markempa

OCTOBER 27, 2014

It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Marketing Insider Group

JULY 27, 2020

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Quick Takeways: Personalize your content for leads based on their intent and the stage of the funnel they’re currently in. Email marketing is still the best channel to reach your leads at the right times.

Lead Nurturing 290

Lead Nurturing Sales Management Tactics Effectiveness 290

Envy

JULY 30, 2023

HubSpot enables Nuvei to nurture and qualify leads effectively. The platform’s marketing automation capabilities combined with its ability to integrate with Salesforce to revamp Nuvei’s lead nurturing and qualification process.

Case Study 118

Case Study Case Studies Hubspot Studies 118

markempa

JANUARY 12, 2015

It’s not about more leads; it’s about doing better with the ones you already have. In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Create a process for re-engaging “dead” leads. I shared this case study at MarketingSherpa B2B Marketing Summit.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Keys To Lead Management. Lead Nurturing.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume.

Activities 72

Activities Search Marketing Work Management Planning 72

markempa

DECEMBER 16, 2013

So, in that situation, who has time to review case studies and reports? What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen. Who has time to strategize? I’d love to hear about them.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

BOP Design

DECEMBER 2, 2020

By sharing links back to your B2B website with information or case studies specific to their inquiry, as well as recent success stories and positive client feedback. Develop and nurture a relationship with your prospect by sharing informative white papers that are chosen based on their needs/questions. Problem Solver.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Align Content and Reward with the Sales Cycle.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

markempa

MARCH 16, 2015

Check out the B2B Lead Gen Roundtable Group on LinkedIn. I founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

markempa

AUGUST 30, 2011

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Use this kind of information to improve white papers, case studies, webinars, or other specific marketing outputs.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

Hubspot

MAY 28, 2012

So once you start attracting thousands of prospects and leads, you can focus on creating lead nurturing campaigns to cultivate the quality of these new connections. Tip #2: Nurture Leads That Aren't Sales-Ready. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

markempa

JULY 29, 2009

."  In this post, " 5 steps for using LinkedIn as lead generation tool ," I share what I've learned so far. My colleagues over at MarketingSherpa just posted a terrific case study on Using LinkedIn for Lead Generation. I'm still experimenting and I'd love to get your input on this.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. The definitive overview of lead generation strategies and tactics. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

MAY 18, 2018

2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone. 79% of B2B marketers have not established a lead scoring model. If you don’t know where to start with lead scoring, you’re not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. For best results, the website and nurturing campaigns need to be highly relevant for them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. The day of the call.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

SalesIntel

SEPTEMBER 14, 2023

Ask for Recommendations: Reach out to colleagues, peers, or industry contacts who have experience with lead databases. Check References: Ask the lead database providers for references or case studies from their current or past clients. They may be able to recommend providers they’ve had success with.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

NuSpark Consulting

DECEMBER 5, 2011

L- Lead Nurturing. Nurturing is the concept of communication to prospects that are not ready to buy, with relevant and interesting content, with the goal to shorten their buying cycles because of the solutions you are reminding them of. Alright-a plug for my lead management firm. (o: N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

DECEMBER 31, 2011

Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence. Do you have the right people to execute a full-fledged lead management program? Consider outsourcing to lead generation consultants who can complement your team; not replace them. This is the basis of lead nurturing.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase Three: Lead Nurturing. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Phase Three: Lead Nurturing. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

PureB2B

AUGUST 19, 2018

These are the leads who need nurturing before being passed off to sales. Lead nurturing allows your sales team to work on qualified, ready-to-buy prospects for a faster sales pipeline. Clogging up your pipeline with leads that aren’t ready slows down the cycle. Align Content and Reward with the Sales Cycle.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62