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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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The Anatomy of a Great Case Study

Contently

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first.

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How To Write a B2B Case Study That Converts Leads

Launch Marketing

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner. Real-world case studies from companies who license data to fuel industry-leading products.

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Why Case Studies are a Necessity for B2B

KoMarketing Associates

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase. Establish Credibility.

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B2B Reads: Marketing ROI, B2B Case Studies, and Consumer Pessimism

Heinz Marketing

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

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The Customer-Powered Enterprise Playbook

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 9 inspiring case studies that demonstrate the power of the CPE. In today’s crowded marketplace, it’s no longer good enough to just be customer-centric.