SalesGrape

OCTOBER 16, 2023

However, one question that often arises is whether ABM can be successful in industries with long sales cycles. Exploring the Effectiveness of Account-Based Marketing in Lengthy Sales Cycles Numerous studies have shown that account-based marketing can yield significant results even in industries with long sales cycles: 1.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

ClearVoice

MARCH 10, 2020

In case you missed the overview of content level No. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Skyscraper. Foundational.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Televerde

JANUARY 11, 2021

Every event should focus on a specific pain point, current event, or issue in your industry. Include pain points and verticals as categories on your menu to bring back lost leads. We usually don’t think of B2B as an emotion-driven industry, but humans are emotional creatures. Again, make sure your events are not promotional.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Porch Group Media

DECEMBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: V12 has already driven some really powerful changes in the home retail vertical. These numbers are astounding. It’s like printing money.”

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

ANNUITAS

JANUARY 31, 2023

My goal is to help ANNUITAS clients transform their customer engagement strategies into true growth machines that are repeatable, sustainable and optimizable. Plus, I am joining an AMAZING team of consultants, strategists, architects, designers, developers and data scientists – whose insights are guaranteed to be rich and insightful.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Hubspot

JANUARY 13, 2015

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process. Do you have a plan in place to take advantage of this trend?

Case Study 28

Case Study Case Studies Studies Template 28

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

NOVEMBER 6, 2023

Target specific industries : Broad targeting can be ineffective. Move into verticals. To amplify our outreach campaigns, we’ve created custom landing pages that resonate with specific industries, resulting in a 6-8% lead conversion rate increase. Narrow down location targeting: Go beyond general regions. Build a credible brand.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Invest in case studies. Enter case studies. SaaS marketing is fierce. We think there’s a reason for this.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. You can read the full use case here. Read the full case study. Read the full case study on its website. Demandbase. TechTarget Priority Engine.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Every year, the B2B Marketing Exchange garners hundreds of nominations from companies of all sizes and marketing approaches, across industry verticals. B2BMX Podcast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Oktopost

NOVEMBER 12, 2020

According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry). Your featured customer selection should be strategic too – to reflect your target verticals and company sizes. LinkedIn Featured Customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Contently

MAY 4, 2023

To illustrate, we’ve used the music industry and the different types of performing artists as a metaphor for the different kinds of SMEs. Working With the Cover Performer The cover performer has extensive expertise about your organization, its product(s), or the industries in which you operate. That expertise is static, however.

SME 143

SME Work Management Tips Content 143

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Can you tailor the experience to different industries or buying committee members? Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Zoominfo

APRIL 16, 2018

Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Their tagline?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Heinz Marketing

FEBRUARY 17, 2021

And as Lisa mentioned in her blog here , it doesn’t necessarily have to be whitepapers, case studies, ebooks, and guides. Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 132

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. This topic would fall under the blog’s theme of content marketing.).

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

nDash

NOVEMBER 10, 2021

Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Contently

JULY 21, 2017

Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services. Aside from restructuring across the funnel, another possibility is to map roles to industries or audience segments.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The conference now attracts professionals from the film, music, and interactive industries. It presents a beautiful backdrop to the immersive industry networking happening outside of event sessions.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Strategic-IC

FEBRUARY 27, 2019

A good agency should be able to discuss your goals with you, then assess which strategic approaches (such as ABM, or Inbound) will 1: deliver on those objectives, and 2: work for your unique target audiences and industries. Specialist vertical consultants. So, don’t be afraid to make the most of your agency’s experience and expertise!

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Verticals 76

Convert

SEPTEMBER 13, 2021

As an eCommerce retailer, there are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience. These tests are based on years of research, data, and real-life case study evidence. Here are my top five A/B test suggestions every eCommerce site must try. But always test!

Pricing 64

Pricing Price eCommerce Case Studies 64

B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. One of the case studies in the book illustrates how important high-yield buying behaviors can be. Source: Emerald Publishing Limited Marketing leaders are under constant pressure to grow revenues.

Organization 52

Organization Marketing Management RFP Barriers 52

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . To a website visitor, this bespoke experience — delivered at the right time in a buyer’s journey — illustrates that your organization understands their industry, has fluency in their business concerns, and can solve their problems. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline. In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Zoominfo

JUNE 22, 2022

Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. In highly specialized industries, such as IT, or when prospecting senior executives, that figure is closer to 30 dials.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Golden Spiral

MARCH 10, 2022

Three decisions to make now before our industry moves [in this direction]. Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

SmartBug Media

SEPTEMBER 18, 2020

SaaS marketing agencies are becoming increasingly focused on specific tools, industries, and products to help drive leads for clients. Does the agency have previous SaaS experience, ideally in your industry? What kind of industries are they in, and what have the results been from their campaigns?

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105