Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

Webinar Metrics 100

Webinar Metrics B2B Marketing B2B Case Study 100

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Webinars can nudge prospects into decision mode, too. Each phase requires different marketing approaches and content types. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Say you are going to run a webinar. You may send an invitation by email (a top way to generate attendance at webinars), directing buyers to register for the event on your website. The top 4 elements should come as no surprise: Service descriptions (87%). Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

JANUARY 18, 2024

For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Source: HubSpot ). WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. Embrace Video. Source: Neil Patel ).

Design 127

Design B2B Case Study Case Studies 127

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

APRIL 4, 2022

ZoomInfo also integrates with the marketing and sales resources that you already use, such as HubSpot, Google Chrome, and Salesforce. Read the full case study. Read the full case study on its website. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

Content Standard

MARCH 12, 2024

This is an extraordinary example, but nonetheless a case study in how boldly demonstrating your commitment to your brand’s mission (and documenting it) can have long-lasting positive impact on your brand’s image and reputation. Hubspot excels at the art of content diversification and merchandising.

Media 98

Media Brand Identity Branding Storytelling 98

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Hubspot

AUGUST 24, 2020

Here's an example from a HubSpot customer: Image Source: HubSpot. Conduct webinars or other web-based events. When done properly, an event like a webinar is one of the most effective digital sales techniques you can leverage. Supplement your sales efforts with original content and case studies.

Peer-to-peer 87

Peer-to-peer Webinar Metrics Case Study Case Studies 87

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. HubSpot is one of the top sales enablement software (and the one we use!). Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). Case studies: 46% (compared to 54% in 2020). Case studies: 46% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Hubspot has a research page which allows you to browse through the reports and download it. According to eMarketer 62.6 percent of U.S. But is that enough? Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Hubspot has a research page which allows you to browse through the reports and download it. According to eMarketer 62.6 percent of U.S. But is that enough? Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” Here’s an example case study for a hypothetical surgeon: SMART goal : Increase the number of patients in your hip replacement persona by 15 percent in the next year. Buyer Personas.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

JANUARY 18, 2018

Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Hubspot has a research page which allows you to browse through the reports and download it. Remember – a webinar is successful only if it offers massive value to the audience.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

SmartBug Media

APRIL 23, 2019

Create co-sponsored webinars with industry thought leaders. In addition, you could expand your network, and—if you share your contact information after the webinar—give people the chance to connect with you online. Develop case studies. Use social media to engage with prospects.

Peer-to-peer 53

Peer-to-peer Ad Building Case Study Case Studies 53

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. This platform is an excellent tool for capturing case studies where customers tell their own stories, interviewing subject matter experts, creating thought-leadership video content, and more. Edit video interviews, webinars, or case studies into highlight reels.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Hubspot

JULY 22, 2018

ebooks, webinars, kits, etc.) You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Ideal Customer Profiles 157

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 157

Hubspot

JUNE 8, 2020

Case studies. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). For example, if you have case studies featuring a few key customers, recycle the customer quotes and feature them in e-books, product brochures, and webinars. Landing pages. Whitepapers. Consideration Stage. Buyer’s guide.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SmartBug Media

JULY 21, 2020

According to HubSpot, in 2019, more than 40 percent of salespeople said prospecting was the most challenging part of the sales process , followed by closing (36 percent) and qualifying (22 percent) leads. A pre-recorded or live webinar can feature experts and industry professionals from outside or within your company.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Hubspot

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69