Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ?

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. According to LinkedIn , 42% of organizations struggle to personalize at scale for target accounts. Here at the Agency, we use HubSpot , Google Analytics , and Leadfeeder to deliver these key first-party insights. Personalized at.:

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Hubspot

OCTOBER 24, 2023

Read up on the company you’re interviewing for and take the time to carefully understand their product or service, especially if you’ve not worked in the industry/vertical before. For example, if you’re talking about your content strategy skillset, highlight 1-2 case studies where you executed a content strategy and produced positive ROI.

Tips 60

Tips Impressions Positioning Practices 60

Hubspot

JUNE 10, 2015

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Hubspot

DECEMBER 16, 2011

HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. Connect with HubSpot :

Lead Nurturing 28

Lead Nurturing Enterprise Management CTR Sales Qualified Leads 28

Strategic-IC

SEPTEMBER 23, 2020

Linkedin is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Single Grain

JUNE 1, 2021

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. This often includes cold email campaigns. . 6) Segment Your Emails.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Strategic-IC

SEPTEMBER 23, 2020

LinkedIn is the obvious choice here but there are other media platforms that are worth looking at. Share a case study? So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 29, 2018

But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller. If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. So what should your LinkedIn profile look like? LinkedIn URL.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Linkedin Template 101

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Consider factors such as company size, revenue potential, industry verticals they operate in, their pain points related to your solution offering, etc.,

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

accelerate agency

FEBRUARY 12, 2023

They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO. Far from all the posts, however, relate to HubSpot’s own products. They have a comprehensive and renowned sales and marketing blog.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. You may be interacting with a potential lead for months over email, LinkedIn, Twitter, and phone calls before they ever reach out to actual schedule a demo or get in touch.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion internet users.

Paid Content 52

Paid Content PPC Statistics Privacy 52

nDash

JUNE 23, 2021

Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Many marketers use sites like LinkedIn and Medium where they can self-publish while simultaneously growing an audience. LinkedIn: Tuesdays and Wednesdays at 9:00 AM.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. They’re just not ones who will convert in the short term. .

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Content Standard

SEPTEMBER 8, 2016

Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. For example: in a case study, IBM’s social selling initiative improved the company’s sales by 400 percent.

Social Marketing 40

Social Marketing Top of Funnel Enterprise Management Work Management 40

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. They’re just not ones who will convert in the short term. .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Heinz Marketing

FEBRUARY 5, 2018

You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. You reference the work that you guys did at HubSpot. The thing that was quite different at HubSpot and, I mean, at any software company that I’ve worked at is that the product typically can’t be used until someone buys the product.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Vidyard

MAY 1, 2020

LinkedIn Video 2.4 LinkedIn Video. LinkedIn can now safely be called a video-friendly social network. On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Contents 1. TikTok Video 2.8

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Hubspot

JULY 10, 2018

There are two main channels you should focus on: LinkedIn Ads. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. That’s why you need to know what’s going on from your user’s point of view. With heatmaps like confetti, you can see a picture of how visitors from various sources experience your site.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech Advisor

JANUARY 22, 2020

Case studies. HubSpot has created a resources section on its website, enlisting the gated content. Example of HubSpot's Resource Section for Downloadable Content. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. Whitepapers.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Vertical Measures | Paid Media Supervisor. . . Vertical Measures | Paid Media Supervisor. . . Interactive Quiz Case Study.

Sales Qualified Leads 118

Sales Qualified Leads High Quality Lead Top of Funnel Paid Content 118

Vidyard

MARCH 8, 2021

LinkedIn Video 2.4 LinkedIn Video LinkedIn can now safely be called a video-friendly social network. On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Contents 1. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 HubSpot Sales Hub 1.3.3 LinkedIn Direct Video Message 5.3 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 LinkedIn Sales Navigator 2.3 Post an “About Me” Video to LinkedIn 5.3 Create Mini “Case Study” Videos About Past Work 5.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 HubSpot Sales Hub 1.3.3 LinkedIn Direct Video Message 5.3 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 LinkedIn Sales Navigator 2.3 Post an “About Me” Video to LinkedIn 5.3 Create Mini “Case Study” Videos About Past Work 5.5

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Hubspot

OCTOBER 11, 2017

Perhaps the executives decide they want to move into a new vertical. When another rep publishes a LinkedIn Pulse post that receives 500-plus likes, you drop a line in the team Slack room: “Congrats Julia on the awesome LinkedIn article that’s taking off. This will help our company gain recognition as thought leaders.”.

Work Management 81

Work Management Peer-to-peer Marketing Management Training 81