Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. The creator economy has really changed everything. We’re not just talking about any influencers.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Convert

NOVEMBER 2, 2022

This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Online Marketing Institute

AUGUST 17, 2018

The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. A fulltime educator and a part-time marketer, she offers UK Dissertation Help Deal to students and brand strategies to business big and small. The venue also became the hotspot for the athletes and their fans.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours. SELF MONITORING.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information. and then generate an ad tag.

Barriers 106

Barriers Brand Identity Branding Content 106

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. The community that tallied the most votes was awarded $1 million to help fight hunger.

Case Study 121

Case Study Case Studies Social Media Studies 121

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Testimonials and case studies. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Bannerflow

MAY 18, 2021

So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? Bannerflow Creative Studio can also help with this. Case study: DC Thomson/Inverness Travel. DCO (dynamic creative optimisation) in display ads can help. Allow us to explain… 1.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

SEPTEMBER 16, 2020

Stories can boost your content somewhere you know people will see it and help you build relationships with followers. Stories let us connect digitally when we can’t physically and help us build relationships with our followers. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Excelsior Research

JUNE 28, 2021

How can content creation help our business? The purpose of blogs is to help to convert a user into a potential customer. Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. The post How can content creation help our business?

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Quick Takeaways. Avoid direct sales messages in this type of content. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Moz

JANUARY 26, 2020

Yes, HTML structure does help considerably when trying to rank for featured snippets. I needed someone on the inside at Google to help. You can see the schedule for these Hangouts on YouTube here and join live, asking John a question in person if you want. You can read more about this in my post on Search Engine Land.

Case Studies 64

Case Studies Case Study Features Studies 64

Marketing Insider Group

JANUARY 5, 2021

GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. There are many benefits to regular publishing.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Contently

FEBRUARY 8, 2022

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. What about TikTok and YouTube? And for our last example , note how this creator prominently displays their engagement metrics with a case study.

Media 91

Media Viral Marketing Case Studies Youtube 91

SnapApp

NOVEMBER 19, 2015

IT employees spend one day a week helping customers to get new passwords. Their hashtag showed up in force on Instagram and Twitter — it was even a hit with vloggers on Youtube! ServiceNow. ServiceNow captured the attention of their target audience with a simple but excruciating painpoint: password resets. That’s a huge amount of time!

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Onboarding with Channable is further facilitated with Help Center articles, tutorial videos, and support. Case Study #1: Product Feed Management Tool.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Spiralytics

NOVEMBER 7, 2022

YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022. Using more than one channel will help get your message across more quickly. Also, note that some information might be well-suited for Facebook while others might be more appropriate on YouTube or TikTok.

Social Media 118

Social Media Tips Media Privacy 118

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Say you want case studies that illustrate how well-intended goals can drive unwanted behavior.

Marketing AI 78

Marketing AI Research Tactics SME 78

PureB2B

JUNE 20, 2022

All this helps to reinforce your prospects’ trust in your brand. Anyone can then provide answers which can be down/up voted depending on how helpful people find them. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. If you have questions about how to scale your landing page program, we can help. Reach out today.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers. Follow the steps below to help you develop a tailored content strategy for ABM: Leverage customer intelligence.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

MARCH 2, 2023

Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry. Best niche marketing blogs. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134