Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

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Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 3: Format the Case Study.

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Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

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Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Know the product or service you’re focusing on.

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Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

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KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. a purchase. Don’t just state results without explaining how the customer got there.

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Biznology

DECEMBER 28, 2016

VALUE: Judge change by how digital transformation helps create the next business. Here are 11 inspiring case studies of digital transformation. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. INNOVATION: Innovate by rapid experimentation.

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Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

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B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

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Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. Instead, they want to hear from other customers who have used your product and reaped the benefits. This is where case studies come in handy. .

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison.

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Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

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Case Studies Case Study B2B Sales Studies 75

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. In addition to the employee ambassador program, Deloitte empowers its employees through a learning program that helps them advance in their careers.

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Martech

AUGUST 22, 2023

And they are continuing to expand their production capabilities. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader. Shifting from a product company to a solution provider: A 5-step program 1. Finish Thompson has plenty of room for future growth.

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WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Case Studies Case Study Studies Validation 120

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

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Case Study Case Studies Studies Work Management 52

Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

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Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

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Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. Meanwhile, e-commerce advertising is about the methods through which they promote their products.

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Case Studies Case Study Studies Marketing Strategy 104

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

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Product Paid Search Agency Advertising Agencies Press 217

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Now let’s see in what ways the quiz ended up helping Golf Avenue.

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Outgrow Case Study Case Studies Lead Scoring 85

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

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Case Study Case Studies Studies Word of Mouth 59

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 65

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. The result?

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Porch Group Media

NOVEMBER 21, 2022

Charlie, tell us what they were trying to solve for and how you helped them. The overall numbers were really satisfying and productive for them. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. Luci: Strategus worked with a Home Services company.

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Bannersnack

MAY 26, 2022

We wanted to see if this platform can bring desirable results for our SaaS product regardless of the ad type we use and help other advertisers make a documented decision towards diversifying their cross-channel ad spend. The post Case Study: Which Factors Influence Video Ads Performance on Pinterest?

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Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

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Case Studies Case Study Studies Work Management 92

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Provide Insight with Case Studies.

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Ideal Customer Profiles Practices Case Study Case Studies 334

Sana Commerce

JULY 16, 2023

Composable commerce architecture allows B2B businesses flexibility and customization that allows them to get the best of each of the software products they use. These individual software products are often referred to as Packaged Business Capabilities or PBCs. What is MACH architecture and how does it relate to composable commerce?

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